Subscribers to the Sydney-based ezine Media Day were rntreated to this snippet of “news” in yesterday’s edition:

Emap Australia rnWomen’s Group publisher Marina Go has announced the appointment of Kristie rnRogers to the newly created position of Group Beauty Director. Rogers is rncurrently the Features and Beauty Director of New Woman. Her new role will rnencompass New Woman, Slimming and Health, and the New Woman Beauty magazine. rnRogers will continue to work closely with New Woman editor Fran Sheen and will rnalso assist Slimming and Health editor Tara Ali on the development of a clear rnbeauty direction for that title.

rnA clear beauty direction? In the sense rnof navigation, perhaps? To ensure them safe journey past the water spouts, sea rnserpents, pirates and sharks that infest “lifestyle” magazines? If anyone has a rnbetter translation for this piece of marketing tosh, email your suggestions to rnCrikey’s Beauty Editor: hugo@crikey.com.au