Australia revealed: Issues management

As we pull into the final week of the campaign, it’s time to take a look at where various issues might be biting.

We’ve dug into the Morgan data to identify the top 25 electorates that say a fair workplace, health services and taxes are an issue.

Labor electorates dominated the list of seats where people raise IR as one of the most important issues – but the Coalition will be unhappy to see some of the seats that appear. If electorates like Hughes and Petrie go, it will be a disaster.

Percentage of electors who named “Fair workplace & employment regulations” as one of the three most important issues

Electorate	% of electors	2PP Pre-Rudd	2PP Post-Rudd
Calwell (Vic)	43.13%	LNP 36%, ALP 64%	LNP 24.5%, ALP 75.5%
Grayndler (NSW)	37.13%	LNP 22.5%, ALP 77.5%	LNP 14%, ALP 86%
Maribyrnong (Vic)	33.28%	LNP 41%, ALP 59%	LNP 24%, ALP 76%
Lalor (Vic)	33.21%	LNP 37%, ALP 63%	LNP 36.5%, ALP 63.5%
Capricornia (Qld)	33.13%	LNP 35%, ALP 65%	LNP 28%, ALP 72%
Lindsay (NSW)	31.68%	LNP 48%, ALP 52%	LNP 34%, ALP 66%
Prospect (NSW)	30.98%	LNP 42.5%, ALP 57.5%	LNP 43.5%, ALP 56.5%
Holt (Vic)	30.87%	LNP 40.5%, ALP 59.5%	LNP 37.5%, ALP 62.5%
Cowan (WA)	30.40%	LNP 49.5%, ALP 50.5%	LNP 38%, ALP 62%
Rankin (Qld)	30.17%	LNP 41%, ALP 59%	LNP 34%, ALP 66%
Kingston (SA)	30.17%	LNP 44%, ALP 56%	LNP 38%, ALP 62%
Fowler (NSW)	29.28%	LNP 29.5%, ALP 70.5%	LNP 29.5%, ALP 70.5%
New England (NSW)	29.22%	LNP 47.5%, ALP 52.5%	LNP 49.5%, ALP 50.5%
Forde (Qld)	28.85%	LNP 49%, ALP 51%	LNP 40.5%, ALP 59.5%
Hindmarsh (SA)	28.56%	LNP 44.5%, ALP 55.5%	LNP 44.5%, ALP 55.5%
Charlton (NSW)	27.71%	LNP 39%, ALP 61%	LNP 38.5%, ALP 61.5%
Wills (Vic)	27.67%	LNP 32.5%, ALP 67.5%	LNP 22.5%, ALP 77.5%
Kennedy (Qld)	27.56%	LNP 46%, ALP 54%	LNP 42%, ALP 58%
Throsby (NSW)	27.54%	LNP 34.5%, ALP 65.5%	LNP 27%, ALP 73%
Dawson (Qld)	27.10%	LNP 41.5%, ALP 58.5%	LNP 32.5%, ALP 67.5%
Petrie (Qld)	27.00%	LNP 40.5%, ALP 59.5%	LNP 41%, ALP 59%
Herbert (Qld)	26.92%	LNP 46%, ALP 54%	LNP 37.5%, ALP 62.5%
McMillan (Vic)	26.72%	LNP 54.5%, ALP 45.5%	LNP 47%, ALP 53%
Hughes (NSW)	26.35%	LNP 52.5%, ALP 47.5%	LNP 39%, ALP 61%
Wide Bay (Qld)	26.15%	LNP 55%, ALP 45%	LNP 38%, ALP 62%

Seats where voters want tax cuts offer a mixed bag, although the Liberals will be pleased to see the prominence of many of their marginals on the list.

Percentage of electors who named “Reducing the taxes you & your family pay” as one of the three most important issues

Electorate	% of electors	2PP Pre-Rudd	2PP Post-Rudd
Holt (Vic)	31.53%	LNP 40.5%, ALP 59.5%	LNP 37.5%, ALP 62.5%
Forde (Qld)	31.37%	LNP 49%, ALP 51%	LNP 40.5%, ALP 59.5%
Rankin (Qld)	30.83%	LNP 41%, ALP 59%	LNP 34%, ALP 66%
Banks (NSW)	30.75%	LNP 49.5%, ALP 50.5%	LNP 34.5%, ALP 65.5%
Kennedy (Qld)	29.21%	LNP 46%, ALP 54%	LNP 42%, ALP 58%
McEwen (Vic)	29.18%	LNP 48.5%, ALP 51.5%	LNP 44%, ALP 56%
Dickson (Qld)	29.08%	LNP 53%, ALP 47%	LNP 47.5%, ALP 52.5%
Gorton (Vic)	28.98%	LNP 34%, ALP 66%	LNP 33.5%, ALP 66.5%
Fadden (Qld)	28.60%	LNP 54.5%, ALP 45.5%	LNP 49.5%, ALP 50.5%
Lalor (Vic)	28.38%	LNP 37%, ALP 63%	LNP 36.5%, ALP 63.5%
Casey (Vic)	28.06%	LNP 51.5%, ALP 48.5%	LNP 56%, ALP 44%
Lowe (NSW)	28.04%	LNP 44%, ALP 56%	LNP 46.5%, ALP 53.5%
Flynn (Qld)	27.96%	LNP 39.5%, ALP 60.5%	LNP 39%, ALP 61%
Wakefield (SA)	27.95%	LNP 32.5%, ALP 67.5%	LNP 32%, ALP 68%
Flinders (Vic)	27.81%	LNP 55%, ALP 45%	LNP 49%, ALP 51%
Solomon (NT)	27.62%	LNP 52%, ALP 48%	LNP 35.5%, ALP 64.5%
Charlton (NSW)	26.84%	LNP 39%, ALP 61%	LNP 38.5%, ALP 61.5%
Wannon (Vic)	26.64%	LNP 57.5%, ALP 42.5%	LNP 48%, ALP 52%
Grey (SA)	26.40%	LNP 41%, ALP 59%	LNP 45%, ALP 55%
Aston (Vic)	26.34%	LNP 66.5%, ALP 34.5%	LNP 52.5%, ALP 47.5%
Calwell (Vic)	26.26%	LNP 36%, ALP 64%	LNP 24.5%, ALP 75.5%
Blair (Qld)	26.18%	LNP 41.5%, ALP 58.5%	LNP 39.5%, ALP 60.5%
Groom (Qld)	26.14%	LNP 59%, ALP 41%	LNP 48.5%, ALP 51.5%
Macarthur (NSW)	25.71%	LNP 47.5%, ALP 52.5%	LNP 52.5%, ALP 47.5%
Maranoa (Qld)	25.51%	LNP 55.5%, ALP 44.5%	LNP 60%, ALP 40%

And what about health, arguably one of the stronger undercurrent issues of the campaign? Look at the number two electorate on the list. You couldn’t have made it up. It’s Braddon.

Percentage of electors who named “Improving health services & hospitals” as one of the three most important issues

Electorate	% of electors	2PP Pre-Rudd	2PP Post-Rudd
Hinkler (Qld)	39.54%	LNP 49.5%, ALP 50.5%	LNP 34.5%, ALP 65.5%
Braddon (Tas)	38.73%	LNP 49.5%, ALP 50.5%	LNP 44%, ALP 56%
Riverina (NSW)	37.78%	LNP 55%, ALP 45%	LNP 48.5%, ALP 51.5%
Maribyrnong (Vic)	36.84%	LNP 41%, ALP 59%	LNP 24%, ALP 76%
Swan (WA)	36.82%	LNP 46.5%, ALP 53.5%	LNP 36.5%, ALP 63.5%
Longman (Qld)	36.69%	LNP 44%, ALP 56%	LNP 36.5%, ALP 63.5%
Fisher (Qld)	36.31%	LNP 54%, ALP 46%	LNP 38.5%, ALP 61.5%
Lalor (Vic)	35.89%	LNP 37%, ALP 63%	LNP 36.5%, ALP 63.5%
Stirling (WA)	35.59%	LNP 53%, ALP 47%	LNP 48.5%, ALP 51.5%
Batman (Vic)	35.17%	LNP 29%, ALP 71%	LNP 28.5%, ALP 71.5%
Cowan (WA)	35.15%	LNP 49.5%, ALP 50.5%	LNP 38%, ALP 62%
Shortland (NSW)	35.00%	LNP 38%, ALP 62%	LNP 43%, ALP 57%
Newcastle (NSW)	34.91%	LNP 34.5%, ALP 65.5%	LNP 28%, ALP 72%
Gilmore (MSW)	34.81%	LNP 50.5%, ALP 49.5%	LNP 40.5%, ALP 59.5%
Tangney (NSW)	34.36%	LNP 55%, ALP 45%	LNP 52%, ALP 48%
Lyons (Tas)	34.26%	LNP 44%, ALP 56%	LNP 40.5%, ALP 59.5%
Capricornia (Qld)	34.15%	LNP 35%, ALP 65%	LNP 28%, ALP 72%
Pearce (WA)	34.11%	LNP 55%, ALP 45%	LNP 50.5%, ALP 49.5%
Throsby (NSW)	34.05%	LNP 34.5%, ALP 65.5%	LNP 27%, ALP 73%
Denison (Tas)	33.97%	LNP 36.5%, ALP 63.5%	LNP 29.5%, ALP 70.5%
Gippsland (Vic)	33.77%	LNP 57.5%, ALP 42.5%	LNP 44.5%, ALP 55.5%
Dawson (Qld)	33.70%	LNP 41.5%, ALP 58.5%	LNP 32.5%, ALP 67.5%
Perth (WA)	33.66%	LNP 46%, ALP 54%	LNP 33.5%, ALP 66.5%
Kennedy (Qld)	33.56%	LNP 46%, ALP 54%	LNP 42%, ALP 58%
Blair (Qld)	33.52%	LNP 41.5%, ALP 58.5%	LNP 39.5%, ALP 60.5%