The Economist is running its first cinema ad campaign in eight years in an effort to reach out to a new audience. Here’s what they’re hoping will catch the eye of “intellectually curious” potential readers.
Economist targets “intellectually curious”, circus performers in new ad
The Economist is running its first cinema ad campaign in eight years, in an effort to reach out to a new audience. Here's what they're hoping will catch the eye of "intellectually curious" potential readers.
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