Malcolm Turnbull jumps back into the list mainly on the back of media reviews of what happened in 2009 as the 2010 political year starts, plus a little bit of pretend shock and horror that he doesn’t think the new Opposition climate plan is all that flash. Who’d a thunk that?

Tony Abbott up around 75% of Kevin Rudd’s coverage in what most media would usually call the honeymoon period, although they’ve managed to hold that cliché down to a dull roar so far. Will 12 months or so become the standard optimum time to be leader before an election? Worked for Rudd and Abbott and Keneally seem to be going well … so far.

Steve Fielding has managed to get himself up into the first real top 20 of the year with his Christmas Island visit, it’s going to be tough to maintain that level of coverage in a very election-heavy year though.

top2002

Talkback top five:

Very similar list to last week, top three the same, with Abbott far closer to Rudd in mentions than Turnbull usually was and the Treasurer and Queensland Premier taking the place of the NSW and Victorian premiers. That seven looks like being the core list for 2010.

top502

Comparison:

The royal fascination continues through a polo temper-tantrum and some white man’s overbite dancing. Well on telly it continues, other media seem to have managed to remain strong in the face of such fascinating developments.

princeharry