The Winners: Seven News at the head of the list with 1.292 million. Border Security (Seven, 7.30pm), averaged 1.276 million viewers, with the 8pm Seven program, Air Ways, 3rd with 1.267 million. Ten’s The Good Wife averaged 1.256 million from 8.30pm to 9.30pm. The Twenty20 cricket on Nine from 6.30pm averaged 1.247 million in 5th. Nine News was 6th with 1.237 million and Bones averaged 1.156 million in 6th for Seven at 8.30pm. Ten’s Talkin’ ‘Bout Your Generation averaged 1.027 million at 7.30pm and Sunday Night, (Seven, 6.30 pm) was the last program with a million or more viewers with 1.027 million. The Games broadcast after the cricket on Nine averaged 916,000. The women’s Twenty20 cricket in the afternoon between Australia and NZ averaged 591,000 viewers.
The Losers: Nothing really. The Good Wife was a bit soapy, but well-acted. A bit of LA Law meets Desperate Housewives, with a dose of Boston Legal.
News & CA: Seven News won nationally, including Sydney, but lost Melbourne and Adelaide to Nine. The 7pm ABC News averaged 825,000. Ten News, 697,000. SBS News averaged 143,000. Dateline at 8.30pm averaged 158,000. In the morning, Weekend Sunrise averaged 294,000 (Nine had games coverage). Insiders, 221,000. Landline, averaged 207,000, Inside Business, 119,000. Offsiders, 107,000.
The Stats:
FTA: Nine won with a combined overnight All People 6pm to midnight share of 32.2%, from Seven with 27.6%, Ten with 22.8%, the ABC with 14.0% and SBS with 4.3%. Nine won all five metro markets.
Digitally: A solid win for Nine’s GO with 4.6%, from 7TWO with 1.7%, Ten’s ONE with 0.8%, ABC 2, 0.6%, SBS TWO with 0.4%, ABC 3 with 0.3. 8.5% share for digital last night.
Main Channels: Nine, 27.6%, Seven, 24.9%, Ten, 22.1%, ABC 13.2% and SBS, 3.9%.
With Pay TV: Nine with a combined overnight share of 26.5%, Seven with 21.9%, Ten with 18.8%, Pay TV, 15.1%, the ABC, 11.6% and SBS, 3.5%. Free To Air TV, 84.9% for the 11 channels, Pay TV, 15.1% for the 11 or more subscription TV channels.
Regionally: WIN/NBN won with a combined overnight share of 33.1% from Prime/7Qld with 26.6%, Southern Cross (Ten), 21.0%, the ABC 14.1% and SBS, 5.4%.
Glenn Dyer’s comments: Nine won last week comprehensively. The cricket and Winter Games kept viewers glued to Nine for long periods of prime time, resulting in a win by the end of the week. Nine won the regional battle through WIN/NBN.
And that’s what happened again last night, except the Twenty20 game from Hobart did a lot better than the One Day games, attracting more than 1.2 million viewers from 6.30pm to around 9.50pm. Next Sunday ratings proper kicks off with Nine out of the snow and ice.
TONIGHT: Four Corners, Media Watch and Australian Story, plus Q&A at 9.30pm. Seven has My Kitchen Rules and Desperate Housewives. Nine has The Mentalist, the Games, plus Two and a half Men. Ten has The Biggest Loser and Good News Week (with Kevin Rudd).
Source: OzTAM, TV Networks reports
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