Seve's night as Nine and Ten fail to attract viewers

The Winners: Nine and Ten didn’t have a program with a million viewers or more.

The Celebrity Apprentice averaged 911,000 at 7pm for Nine, but Home and Away beat it with 937,000.

The Slap averaged 811,000 and deserved more. A devastating episode. Harrowing TV.

Beauty and the Geek Australia (Seven) (7.30pm) — 1.330 million
Seven News (6pm) — 1.091 million

The Losers: Ten, again. Nine wasn’t too hot either, but was better than Ten.

News & CA: It’s not often you see Today Tonight under a million. Nine News has been there from time to time in the past month, but last night was low. ACA was also well under 900,000. The folk at ABC News will be pleased. Even though daylight saving helps the 7 pm news, it is always great to get a win over a more highly promoted and resourced commercial news service.

Seven News lost Sydney (but the margin was closer than it has been for a week or two) and Melbourne. Seven won the rest. ACA also won Sydney and Melbourne, TT won the rest.

Today beat Sunrise for the third time this week and has momentum.

Seven News (6pm) — 1.091 million
Today Tonight (Seven) (6.30pm) — 983,000
ABC News (7pm) — 933,000
Nine News (6pm) — 866,000
A Current Affair (Nine) (6.30pm) — 816,000
7.30 (ABC) (7.30pm) — 754,000 (+19,000 on News 24 simulcast)
The 7pm Project (Ten) (7pm) — 497,000
Ten News (5pm) — 469,000
6.30 with George Negus (Ten) (6.30pm) — 310,000
Lateline (ABC) (10.30pm) — 233,000
SBS News (6.30pm) — 167,000
SBS News (9.30pm) — 157,000
Lateline Business (ABC) (11.05pm) — 125,000 (+15,000 on News 24 at 8.30pm)

In the morning:

Today (Nine) (7am) — 356,000
Sunrise (Seven) (7am) — 351,000

The Stats:

FTA: Seven (3 channels) won with a share of 31.4% from Nine (3) on 23.2%, Ten (3) was on 19.9%, the ABC (4) was on 19.7% and SBS (2) was on 5.9%. Seven still leads the week with 30.5% from Nine on 26.9% and Ten on 20.3%.
Main Channel: Seven won with a share of 23.4% from Nine on 16.7%, ABC 1 was on 14.8%, Ten was on 12.4% and SBS ONE was on 5.0%. Seven leads the week with 22.9% from Nine on 20.8% and Ten with 14.0%. ABC 1 is on 13.0%.
Digital: Eleven won with 4.3% from 7TWO on 4.1%, 7mate and GO were on 3.9% each, ONE was on 3.2%, ABC 2 was on 3.1%, Gem was on 2.5%, ABC 3 was on 1.0%, SBS TWO was on 0.9% and News 24 was on 0.8%. The 10 digital channels had an FTA share last night of 27.7%. 7TWO leads the week narrowly from Eleven on 3.9%, with GO and 7mate on 3.5% each.

Pay TV: Seven (3 channels) won with a share of 25.7% from Nine (3) on 19.9%, Ten (3) was on 16.3%, the ABC (4) was on 16.2%, Pay TV (200 plus channels) was on 15.4% and SBS (2) was on 4.8%. The 15 FTA channels had an 84.6% viewing share. The 10 digital channels had a share of 22.7% and the five main channels were on 61.9%.

The top five Pay TV channels were:

Fox 8 (3.39%)
Lifestyle (2.66%)
TV 1 (2.53%)
Crime and Investigation (1.88%)
Sky News (1.85%)

The top five Pay TV programs were:

Grand Designs (Lifestyle) — 109,000
The Simpsons (Fox 8) — 84,000
America’s Got Talent (Fox 8) — 78,000
Futurama (Fox 8) — 72,000
Coronation Street (UKTV) — 72,000

Regional: Prime/7Qld (3 channels) won with a share of 32.9% from WIN/NBN (3) on 24.4%, SC Ten (3) was on 21.5%, the ABC (4) was on 16.0% and SBS (2) was on 5.2%. Prime/7Qld won the main channels with 24.2% from WIN/NBN on 18.2%. The digitals were won by 7TWO with 4.6%, with 7mate and Eleven on 4.1% each. The 10 digital channels had an FTA share last night of 27.3%. Prime/7Qld leads the week with 33.2% from WIN/NBN on 27.5%.

The five top programs in regional markets were:

Beauty and The Geek Australia — 635,000
Seven News — 499,000
Home and Away — 483,000
Nine News — 451,000
A Current Affair — 422,000.

Major Markets: A Seven benefit, again. It won all five markets with Nine second overall and in the main channels, except in Adelaide where Ten was second overall. The ABC was 3rd in Sydney, overall and in the main channels. The ABC finished third overall in Perth and second on the main channels. ABC 1 was third in Melbourne on the main channels and in Adelaide where it shares the spot with Ten. GO won the digitals in Brisbane and Adelaide. 7TWO won Sydney and 7mate won Sydney and Adelaide. (Eleven won the night nationally without winning a market). Nine still leads Seven and Ten in Sydney. Seven still leads Nine and Ten in the four other metro markets.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: A weak evening with viewing levels on the main channels seemingly reaching levels that would put many programs in peril in winter on a night earlier in the week. But it’s just daylight saving and Thursday nights and the lack of anything really appealing on the box except Beauty and The Geek last night on Seven and The Slap on ABC 1 which is high class TV.

The top five national programs:

Beauty and the Geek Australia — 1.965 million
Seven News — 1.591 million
Home and Away — 1.420 million
Nine News — 1.317 million
The Celebrity Apprentice — 1.291 million

Tonight is the final broadcast of 6.30 with George Negus, a valiant, but failed attempt to give Ten some upmarket cred in the News and Current Affairs game. It was worth the try.

Tonight: Better Homes and Gardens is fresh on Seven. Scott & Bailey ends on the ABC tonight at 8.30pm. Ten has a fresh House for the diehard fans. Nine has movies you can forget.

Saturday: A Rugby League international from London around 5.30am on Nine. Australia is playing NZ. If I told you that Ten has the original Back to The Future and that Nine is showing Shawshank Redemption tonight, would you be surprised? Both are top movies, but purleeese! It’s why Doc Martin will again dominate the night, even though Martin Clunes is not very likeable. Rockwiz on SBS is fresh at 9.30pm and the night’s highlight. Seven also has movies, but these are also ones we can ignore.

Sunday: The morning chats. The day’s sport highlight is the third Australia v New Zealand netball Test at 2pm on Ten. Revenge here, it’s one-all and the second Test saw Australia give the Kiwis a hiding. At night, Underbelly: Razor on Nine. Sunday Night on Seven, Wide Open Road on the ABC at 7.30pm, Dateline on SBS at 8.30pm. Junior MasterChef on Ten at 7.30pm.

Source: OzTAM, TV Networks reports