Revenge for Seven a dish best served with McDonald's

I hope Seven charged the burger company an arm and a leg for McDonald's Gets Grilled. I think we will see more of these "specials" from Seven in the future.

The Glenn Dyer breakdown: Seven’s night thanks to Revenge, which shed around 300,000 to 400,000 viewers without My Kitchen Rules as the lead in, but still dominated the night.

McDonald’s Gets Grilled at 9.30pm on Seven won the 9.30pm timeslot with 761,000 viewers and top six placings in all the major demos: 16 to 39, 18 to 49 and 25 to 54. Nationally it had 1.090 million viewers and finished 15th on the night. I hope Seven charged the burger company an arm and a leg for that little effort. I think we will see more of these “specials” from Seven in the future. Watch Ten and Nine try to get into it the area because Seven has opened up a new source of revenue (at a time when new revenue sources are very hard to find) by blurring the line between advertorial and content.

It should really have had a great big advertising logo on screen for all the program.

Australian Story last night was a repeat of a previous episode on Gina Rinehart. It rated its socks off, averaging more than a million viewers and winning the 8pm to 8.30pm timeslot. Nationally it had 1.465 million viewers. The contrast with McDonald’s Gets Grilled on Seven was there for all to see. A solid current affairs report, albeit one that had been screened before but was repeated because the subject is in the news, versus a blatant PR effort by Seven and McDonald’s.

Tonight: The second part of the nice ABC 1 series, Country Town Rescue. Seven is a desert, but not if you happen to like Home and Away. Nine has repeats of 2 Broke Girls and Two and a Half Men. Ten has The Biggest Loser, Bondi Vet and a repeat of NCIS. All in all a very uninspiring night of FTA TV.

The highlight is the BBC Panorama program on the Pay TV hacking claims about NDS and News Corp on SBS at 9.30pm as a Dateline episode.

The top 10 national programs (metro & regional combined):

Revenge (Seven) — 1.998 million
Seven News — 1.856 million
Nine News — 1.678 million
ABC News — 1.504 million
A Current Affair (Nine) — 1.495 million
Australian Story (ABC 1) — 1.465 million
Today Tonight (Seven) — 1.458 million
The Biggest Loser (Ten) — 1.412 million
The Big Bang Theory (Nine) — 1.411 million
The Big Bang Theory (Nine) — 1.406 million

The Metro Winners:

Revenge (Seven) (8.30pm) — 1.415 million
Seven News (6pm) — 1.275 million
Today Tonight (Seven) (6.30pm) — 1.171 million
Nine News (6pm) — 1.135 million
ABC News (6pm) — 1.110 million
Australian Story (ABC) (8pm) — 1.032 million

The Losers: NCIS Los Angeles at 8.30pm on Ten, 620,000. The 9.30pm repeat of Hawaii Five O at 9.3 pm, 391,000.

Metro News & CA: Nine News won Sydney, Melbourne and Brisbane. Seven got up because of the big margins in Adelaide and Perth. A Current Affair won Melbourne and Brisbane, Today Tonight won the rest.

Seven News (6pm) — 1.275 million
Today Tonight (Seven) (6.30pm) — 1.171 million
Nine News (6pm) — 1.135 million
ABC News (6pm) — 1.110 million
Australian Story (ABC) (8pm) — 1.032 million
A Current Affair (Nine) (6.30pm) — 979,000
Four Corners (ABC) (8.30pm) — 875,000
7.30 (ABC) (7.30pm) — 851,000
Ten News (5pm) — 715,000
Media Watch (ABC) (9.20pm) — 680,000
Q&A (ABC) (9.35pm) — 579,000 (+61,000)*
The Project (Ten) (6pm) — 523,000
Lateline (ABC) (10.35pm) — 241,000
SBS News (6.30pm) — 174,000
The Business (ABC) (11.10pm) — 120,000
SBS News (10.30pm) — 84,000
The Drum (News 24) (6pm) — 43,000

*On News 24 simulcast

In the morning:

Today (Nine) (7am) –366,000
Sunrise (Seven) (7am) — 354,000
The Morning Show (Seven) (9am) — 150,000
Mornings (Nine) (9am) — 84,000
The Circle (Ten) (9am) — 69,000
Breakfast (Ten) (7am) — 47,000
News Breakfast (ABC) (6am) — 33,000 (+21,000)*

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 29.7% from Nine (3 channels) on 24.3%, Ten (3) and the ABC (4), tied for third with 20.8% each. SBS (4) was on 4.4%. Seven leads the week with 29.1% from Nine on 25.1% and Ten on 21.5%. Main Channels: Seven won with a share of 23.6% from Nine on 18.5%, ABC 1 was third with 16.3%, Ten was 4th with 14.7% and SBS ONE was on 3.7%. Seven leads the week with 23.0% from Nine on 18.9% and ABC 1 and Ten tied on 15.0% each.

Metro Digital: 7TWO won with 4.2%, from Eleven on 3.3%, GO on 3.1%, ONE and ABC 2 on 2.8% each, Gem on 2.7%, 7mate on 1.8%, News 24 on 0.9% and SBS TWO and ABC 3 on 0.7% each. The 10 digital channels had an FTA share last night of 24.0%. 7TWO leads the week with 3.8%, from Eleven on 3.6% and GO on 3.2%.

Pay TV: Seven (3 channels) won with a share of 24.1% from Nine (3 channels) on 19.7%, Ten (3) and the ABC (4), tied for third with 16.8% each. Pay TV (200 plus channels) was next with 16.7% and SBS (4) was on 3.6%. The 15 FTA channels had a viewing share last night of 83.3%, made up of 18.7% for the 10 digital channels and 64.6% for the five main channels.

The top five pay TV channels were:

Fox Sports 2 (3.5%)
Fox 8 (3.1%)
A&E (1.9%)
TV 1 (1.8%)
Lifestyle (1.7%)

The five most-watched programs on pay TV were:

NRL: Canberra v Nth Qld (Fox Sports 2) — 317,300
AFL: On The Couch (Fox Footy) — 118,300
Storage Wars (A&E) — 102,300
AFL: AFL 360 (Fox Footy) — 87,000
NRL: Post Game Show (Fox Sports 2) — 86,400

Regional: Prime/7Qld (3 channels) won with a share of 31.5%, from WIN/NBN (3) on 26.3%, SC Ten (3) was on 19.3%, the ABC (4) was on 18.4% and SBS (2) ended on 4.5%. Prime/7Qld won the main channels with 24.2% from WIN/NBN on 20.3%, ABC 1 was third with 14.5% and SC Ten was next with 13.6%. 7TWO won the digital with 5.0% from Eleven with 3.4% and GO on 3.3%. The 10 digital channels had an FTA share last night of 23.8%. Prime/7Qld leads the week with 30.3% from WIN/NBN on 26.5%.

The five most-watched programs in regional markets were:

Revenge — 584,000
Seven News — 580,000
Nine News — 542,000
A Current Affair — 515,000.
The Big Bang Theory — 442,000

Major Metro Markets: Seven won overall and the main channels everywhere. Nine was second in both in Sydney, Melbourne and Brisbane. Nine was second overall in Adelaide. It didn’t make the top three in Perth. In the main channels ABC 1 was third in Sydney, Melbourne, and Brisbane, with Ten pushed to 4th. In Adelaide the ABC was third overall and ABC 1 was second in the main channels. In Perth it was the ABC third overall and ABC 1 second in the main channels. The digitals saw 7TWO win everywhere bar Perth where ONE got up. Seven leads Nine and Ten everywhere bar Perth where its Seven from ten and a weak Nine in third place.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports