When Nine loses its Voice, Seven sings a winning tune

No The Voice, no win for Nine as The Block and The Celebrity Apprentice faded without support.

The Glenn Dyer breakdown: No The Voice, no win for Nine as The Block and The Celebrity Apprentice faded without support. Like Ten with MasterChef, Nine is currently a one hit wonder. Without it, the network would not be beating Seven at the moment. Next week The Voice goes back to two programs a week (on Mondays and Tuesdays), meaning Seven will get closer. Eventually The Voice goes to a once a week effort.

The Block is doing OK, but is not a killer. The real pain for Nine is with The Celebrity Apprentice which is approaching flop level. It should really be doing better and last night failed to crack 900,000 viewers in the five metro markets which, for the amount of money invested in it, is not good enough.

The 1.5 million metro viewers for Australia’s Got Talent last night means Seven’s marquee program of the moment hasn’t been damaged by the success of The Voice.

The Anzac Day March on ABC 1 from 9am had 626,000 viewers. Seven’s main channel metro AFL game, Collingwood/Essendon, 926,000 with 677,000 in Melbourne. Nationally the game averaged 1.144 million on Seven’s main channel and a further 202,000 on 7mate, for a national FTA total of 1.346 million.

On Pay TV yesterday, the NRL won the battle of the codes: The St George v Easts NRL game averaged 374,000 and the Melbourne v Auckland game averaged 352,000. The Collingwood v Essendon AFL game co-broadcast with Seven averaged 338,000 on Fox Footy. It should have really done better for such big game.

Tuesday night: Nine won thanks to The Voice. Seven was second, Ten third. WIN/NBN won the regionals for Nine.

Tonight: The AFL and NRL Footy Shows on Nine from 9.30pm, after The Block and The Celebrity Apprentice. Grey’s Anatomy on Seven. ABC has an interesting program, I Can Change Your Mind About Climate, at 8.30pm with a special Q&A from 9.30pm. The Biggest Loser and Glee on Ten. SBS has a double helping of Heston Blumenthal, with How To Cook Like Heston and Heston’s Fishy Feast, a menu that’s too rich for me.

The top 10 national programs (metro & regional combined):

Australia’s Got Talent (Seven) — 2.257 million
Seven News — 2.157 million
Nine News — 1.916 million
A Current Affair (Nine) — 1.676 million
Today Tonight (Seven) — 1.665 million
The Block (Nine) — 1.616 million
Bones (Seven) — 1.493 million
Home and Away (Seven) — 1.484 million
ABC News — 1.382 million
Deal or No Deal (Seven) — 1.185 million

The Metro Winners:

Australia’s Got Talent (Seven) (7.30pm) — 1.537 million
Seven News (6pm) — 1.511 million
Today Tonight (Seven) (6.30pm) — 1.346 million
Nine News (6pm) — 1.329 million
The Block (Nine) (7pm) — 1.218 million
A Current Affair (Nine) (6.30pm) — 1.137 million
Bones (Seven) (8.30pm) — 1.056 million
Home and Away (Seven) (7pm) — 1.049 million

The Losers: Offspring on Ten at 8.30pm, 759,000. On a night when there wasn’t much opposition, it should really have done better than that. Adam Hills in Gordon Street on ABC 1 at 8.30pm, 484,000 hardy souls tuned in.

Metro News & CA: Nine News and A Current Affair won in Sydney. Seven News and Today Tonight won the rest.

Seven News (6pm) — 1.511 million
Today Tonight (Seven) (6.30pm) — 1.346 million
Nine News (6pm) — 1.329 million
The Block (Nine) (7pm) — 1.218 million
A Current Affair (Nine) (6.30pm) — 1.137 million
ABC News (7pm) — 998,000
Ten News (Ten) (5pm) — 731,000
The Project (Ten) (6.30pm) — 697,000
7.30 (ABC) (7.30pm) — 609,000
The Project (Ten) (6pm) — 528,000
SBS News (6.30pm) — 203,000
Lateline (ABC) (10.25pm) — 197,000
The Drum (News 24) (6pm) — 39,000

In the morning: Ten pre-empted The Circle at 9am with Anzac Day coverage under the network’s Breakfast label. Seven’s The Morning Show won easily.

Sunrise (Seven) (7am) — 362,000
Today (Nine) (7am) — 318,000
The Morning Show (Seven) (9am) –293,000
Mornings (Nine) (9am) — 155,000
Breakfast (extended) (Ten) (9am) — 80,000
Breakfast (Ten) (7am) — 47,000
News Breakfast (ABC) (6am) –45,000 (+20,000)*

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 32.1%, from Nine (3) on 26.2%, Ten (3) was on 21.0%, the ABC (4) on 13.5%, and SBS (2) on 7.2%. Nine still leads the week with 36.3%, from Seven on 27.2%, and Ten on 17.3%. Main Channels: Seven won with a share of 24.0%, Nine was on 20.4% and Ten ended up on 14.9%. Nine leads the week with 30.5% from Seven on 21.5 with Ten on 12.8%.

Metro Digital: A competitive night. 7TWO won with a share of 4.1%, with 7mate on 4.0%, GO was on 3.9%, Eleven was on 3.8%, ABC 2 was on 2.4%, ONE was on 2.3%, Gem was on 1.8%, SBS TWO ended on 1.1%, News 24 was on 0.8% and ABC 3 was on 0.6%. The 10 digital channels had a total FTA share of 24.8%. GO leads the week with a share of 3.4%, from 7TWO on 3.0% and 7mate on 2.8%.

Metro including Pay TV: Seven (3 channels) won with a share of 26.2%, from Nine (3) on 21.4%, Ten (3) was on 27.1%, Pay TV (200 plus channels) was on 16.2%, the ABC (4) on 111.0%, and SBS (2) on 5.9%. The 15 FTA channels had a total share last night of 83.8%, with the 10 digital channels on a total of 20.4% and the five main channels with 63.4%.

The top five pay TV channels were:

Fox Sports 2 (5.9%)
Fox Footy (5.2%)
Fox 8 (3.0%)
Lifestyle (1.9%)
History Channel (1.6%)

The five most-watched programs on pay TV were:

NRL: St George v. Easts (Fox Sports 2) — 374,000
NRL: Melbourne v. Auckland (Fox Sports 2) — 352,000
AFL: Collingwood v Essendon (fox Footy) — 339,000
NRL: Pre-game Show (Fox Sports 2) — 151,000
AFL: The Hanger (Fox Footy) — 109,000

Regional: Prime/7Qld (3 channels) won with a share of 34.3% from WIN/NBN (3) on 26.3% from SC Ten (3) on 19.5%, the ABC (4) on 13.6% and SBS (2) ended on 6.2%. Prime/7Qld won the main channels with 24.7% from WIN/NBN on 19.5%. 7TWO won the digitals won with a share of 5.0%, from 7mate on 4.6% and GO on 4.5%. WIN/NBN leads the week with 35.8%, from Prime/7Qld on 29.4%, and will win the week with the NRL on tomorrow night.

The five most-watched programs in regional markets were:

Australia’s Got Talent — 721,000
Seven News — 646,000
Nine News — 587,000
A Current Affair — 539,000
WIN News — 454,000

Major Metro Markets: A clean sweep by Seven, overall and the main channels in all five metro markets. GO won the digitals in Sydney, Eleven won Brisbane and Perth, 7mate won Melbourne, 7TWO won Adelaide. Nine still leads the week in all five metro markets, but Seven will go past Nine in Adelaide and Perth tonight or tomorrow (with the AFL on that night) and go on to win the week in those markets. Nine has clear leads in Sydney, Melbourne and Brisbane and has the NRL tomorrow night in Sydney and Brisbane which will mean another big national win.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports