The Voice wins for Nine but not hitting as high a note

The Glenn Dyer breakdown: Nine’s night, thanks to The Voice. It was solid again last night, but has now shed over 600,000 viewers from its April 22 peak of 2.814 million in metro markets. Nationally, the loss is even greater, down 900,000 viewers from 3.936 million the same night to 3.023 million last night. It’s gone from a super mega hit to “just” a super hit. The Voice also powered Nine to a win in regional markets as well.

Nine debuted Tricky Business after The Voice. The ratings said it averaged 1.160 million from 9.30pm. But it didn’t. Because it started late as The Voice ran over time. Tricky Business started around 9.42pm and ran until 10.42pm and averaged 987,000. That’s OK, but no world beater.

Seven’s AFL game in southern markets (Carlton v St Kilda) averaged 519,000 (325,000 in Melbourne) in the main channels and was whipped by MasterChef, The Block and The Voice. Including the audiences in regions on the main channel and on 7mate across the country, a total of 762,000 people watched the AFL last night. A further 258,000 people watched the game on Pay TV.

Tonight: Ten has MasterChef and the first episode of a bikie drama called Bikie Wars: Brothers in Arms. Nine has The Block and then a fresh The Big Bang Theory. The ABC returns Foreign Correspondent at 8pm.

Seven has Packed to the Rafters, which is fading like the curtains. Before that, it starts a new show called Once Upon a Time at 7.30pm. It’s aimed at female viewers and one of the most hyped new programs from Seven for a long time.

The top 10 national programs (metro & regional combined): The audience for Tricky Business was actually closer to 1.05 million with the more accurate start finish times.

The Voice (Nine) — 3.0232 million
Seven News — 1.986 million
Nine News — 1.923 million
The Block (Nine) — 1.726 million
ABC News — 1.557 million
Today Tonight (Seven) — 1.452 million
MasterChef (Ten) — 1.422 million
A Current Affair (Nine) — 1.402 million
Tricky Business (Nine) — 1.236 million
Home and Away (Seven) — 1.143 million

The Metro Winners:

The Voice (Nine) (8pm) — 2.199 million
Seven News (6pm) — 1.383 million
Nine News (6pm) — 1.364 million
The Block (Nine) (7pm) — 1.274 million
Today Tonight (Seven) (6.30pm) — 1.199 million
A Current Affair (Nine) (6.30pm) — 1.197 million
Tricky Business (Nine) (9.30pm) — 1.160 million
ABC News (7pm) — 1.073 million
MasterChef (Ten) (7pm) — 1.042 million

The Losers: Ten, in Sydney, beaten by the ABC overall and ABC 1. So much for the pulling power of MasterChef in the country’s most important TV market. To make it worse for Ten, Seven ran a weak movie in Sydney from 7.30pm to 10pm) which averaged just 121,000. MasterChef beat that, but so weak was the rest of Ten’s schedule that Seven beat it into third place in Sydney. That was a very weak effort by Ten. Seven’s The Price is Right: 386,000 at 5pm.

Metro News & CA: Nine News and A Current Affair had big wins over Seven news and Today Tonight in Sydney, Melbourne and Brisbane. Seven News and Today Tonight won the rest, which didn’t really matter very much.

Seven News (6pm) — 1.383 million
Nine News (6pm) — 1.364 million
Today Tonight (Seven) (6.30pm) — 1.199 million
A Current Affair (Nine) (6.30pm) — 1.197 million
ABC News (7pm) — 1.073 million
Ten News (5pm) — 750,000
Australian Story (ABC) (8pm) — 691,000
The Project (Ten) (6.30pm) — 649,000
Four Corners (ABC) (8.30pm) — 632,000
Q&A (ABC) (9.35pm) — 620,000
7.30 (ABC) (7.30pm) — 613,000
Media Watch (ABC) (9.20pm) — 574,000
The Project (Ten) (6pm) — 471,000
Lateline (ABC) (10.35pm) — 289,000
SBS News (6.30pm) — 161,000
The Business (ABC) (11.10pm) — 143,000
The Drum (News 24) (6pm) — 51,000
SBS News (10.30pm) — 49,000

In the morning: Ten’s Breakfast early from 6am to 7am averaged 23,000.

Sunrise (Seven) (7am) — 382,000
Today (Nine) (7am) — 345,000
The Morning Show (Seven) (9am) — 164,000
Mornings (Nine) (9am) — 115,000
The Circle (Ten) (9am) — 47,000
News Breakfast (ABC) (6am) — 33,000 (+17,000)*
Breakfast (Ten) (7am) — 22,000

*On News 24 simulcast

Metro FTA: Nine (3 channels) won with a share of 38.7% from Seven (3) on 23.3%, Ten (3) was on 17.7%, the ABC (4) was on 16.8% and SBS (2) ended on 3.5%. Nine now leads the week with 33.1% from Seven on 25.9% and Ten with 20.1%. Main Channels: Nine won easily with 33.5% from Seven on 17.0%, Ten was on 13.2%, just in front of ABC 1 on 13.0% and SBS on 2.8%. Nine leads the week with 27.6% from Seven on 19.4% and Ten on 14.6%.

Metro Digital: 7TWO won the night with 3.8%, from Eleven with 3.4%, GO was on 3.0%, 7mate, 2.5%, ABC 2, 2.3%, Gem was on 2.2%, ONE, 1.1%, and News 24, ABC 3 and SBS TWO on 0.7% each. The 10 digital channels had an FTA share of 20.1% last night. 7TWO leads the week with 3.5% from GO on 3.2% and Eleven on 3.1%.

Metro including Pay TV: Nine (3 channels) won with a share of 32.2% from Seven (3) on 19.3%, Pay TV (200 plus channels) was on 15.0%, Ten (3) was on 14.7%, the ABC (4) was on 13.9% and SBS (2) ended on 2.9%. the 15 FTA channels share last night was 85.0% with the five main channels on a share of 67.9% and the 10 digitals’ share, 17.1%.

The top five pay TV channels were:

Fox Footy (3.8%)
Fox Sports 2 (3.7%)
Fox 8 (2.7%)
A&E (1.9%)
UKTV (1.6%)

The five most-watched programs on pay TV were:

NRL: Penrith v St George (Fox Sports 2) — 313,000
AFL: St Kilda v Carlton (Fox Footy) — 258,000
NRL: Post Game Show (FS2) — 133,000
Family Guy (Fox 8 ) — 90,000
AFL: 360 (FF) — 77,000

Regional: WIN/NBN (3 channels) won with a share of 36.8% from Prime/7Qld on 25.7%, SC Ten (3) was on 17.2%, the ABC (4) was on 16.3% and SBS (2) ended on 3.9%. The main channels were won easily by WIN/NBN on 30.8%, with daylight next. 7TWO won the digitals with 5.9%, from GO on 3.3%. The 10 digital channels had an FTA share last night of 23.1%. WIN/NBN now lead the week with 32.4%, from Prime/7Qld on 28.0%.

The five most-watched programs in regional markets were:

The Voice — 823,000
Seven News — 603,000
Nine News — 556,000
ABC News — 479,000
The Block — 452,000

Major Metro Markets: Nine won, but there were a couple of oddities. Nine won Sydney overall and the main channels, but ABC and ABC 1 were second and Seven third! Ten (with MasterChef) was fourth. Elsewhere it was Seven from Nine and Ten in the four other metro markets, except in Perth where Ten and ABC 1 tied for third. 7TWO tied Sydney with Eleven, won the rest. Nine leads Seven and Ten in Sydney, Melbourne and Brisbane. Seven leads in Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports