Seven wins but Nine and Ten succeed in the demos

Seven won overall and the main channels in the metro markets and won all people. But Nine and Ten were better in the demos.

The Glenn Dyer breakdown: Seven won the night. Downton Abbey returned in full regalia on Seven and while it didn’t top the night, the 90 minutes it was on air from around 8.40pm saw it average well over 1.5 million viewers, which helped Seven to a solid win in all people.

But The Block (1.678 million) and MasterChef (1.330 million) also did well for Nine and Ten and scooped up dominant positions in the major demographics. Dancing with the Stars was solid for Seven from 6.30pm with more than 1.23 million viewers in metro markets.

The second part of the The Diamond Queen documentary averaged 968,000 for ABC 1 at 7.30pm.

Last week: Seven won overall and the main channels in the metro markets and won all people. But Nine and Ten were better in the demos, thanks to The Voice, MasterChef, Brothers in Arms and The Block. Seven won Adelaide and Perth by very large margins, Nine won Sydney and Brisbane. In Melbourne, the two AFL games on Friday and Saturday nights pushed Seven into the lead, especially Friday night’s Geelong v Collinwood game. It is the first week Seven has won since Nine started The Voice back in early April.

In regional areas, it was the second weekly win in a row for Seven through Prime/7Qld. However The Voice tonight and then the Rugby league State of Origin on Wednesday night will see Nine win. Seven has shifted Australia’s Got Talent to Thursday night from Wednesday to avoid being swamped by the Origin game.

Tonight: The ABC’s hours of news and current affairs from 7pm. Nine has The Block and The Voice, and then Tricky Business. Ten has not much at all after MasterChef. Seven has Revenge and Body of Proof.

The top 10 national programs (metro & regional combined):

The Block (Nine) — 2.409 million
Seven News — 2.257 million
Downton Abbey (Seven) — 2.158 million
Nine News — 2.144 million
MasterChef (Ten) — 1.806 million
Dancing with the Stars (Seven) — 1.786 million
60 Minutes (Nine) — 1.654 million
The Diamond Queen (ABC 1) — 1.384 million
ABC News — 1.351 million
Modern Family (Ten) — 1.179 million

The Metro Winners:

The Block (Nine) (6.30pm) — 1.678 million
Seven News (6pm) — 1.612 million
Downton Abbey (Seven) (8.40pm) — 1.530 million
Nine News (6pm) — 1.443 million
MasterChef (Ten) (7.30pm) — 1.330 million
Dancing with the Stars (Seven) (6.30pm) — 1.232 million
60 Minutes (Nine) (7.30pm) — 1.118 million

The Losers: None really. Viewers had a good choice and they made use of it.

Metro News & CA:

Seven News (6pm) — 1.612 million
Nine News (6pm) — 1.443 million
60 Minutes (Nine) (7.30pm) — 1.118 million
ABC News — 954,000
Ten News (5pm) — 449,000
The Project (Ten) (6pm) — 351,000
SBS News (6.30pm) — 223,000
The Bolt Report (Ten) (4.30pm) — 126,000

In the morning:

Weekend Sunrise (Seven) (8am) — 315,000
Weekend Today (Nine) (8am) — 286,000
Landline (ABC) (Noon) — 183,000
Insiders (ABC) (9am) — 162,000 (+38,000)*
Offsiders (ABC) (10.30am) — 133,000
Inside Business (ABC) (10am) — 131,000
The Bolt Report (Ten) (10am) — 123,000
Meet the Press (Ten) (10.30am) — 100,000

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 33.0%, from Nine (3) on 27.9%, Ten (3) was on 19.6%, the ABC (4) was on 14.7% and SBS (2) ended on 4.8%. Main Channels: Seven won with a share of 27.0% from Nine on 21.7%, Ten was on 15.4%, ABC 1, 12.0% and SBS ONE finished with 4.0%.

Metro Digital: GO won with a share of 3.5%, from 7mate on 3.2%, 7TWO was on 2.8%, Gem, 2.7%, ONE was on 2.2%, Eleven, 2.1%, ABC 2, 1.5%, SBS TWO, 0.8%, News 24, 0.7% and ABC 3, 0.5%. the 10 digital channels had a low FTA share last night of 20.0%.

Metro including Pay TV: Seven (3 channels) won with a share of 27.1%, from Nine (3) on 22.9%, Ten (3) was on 16.1%, Pay TV (200 plus channels), 15.2%, the ABC (4) was on 12.1% and SBS (2) ended on 3.9%. The 15 FTA channels had a total share of 84.8%, The five main channels share was 68.4% and the 10 digital channels share was 16.4%.

The top five pay TV channels were:

Fox Footy (4.3%)
Fox Sports 2 (3.0%)
Fox Sports 1 (2.8%)
TV 1 (2.7%)
Fox 8 (2.3%)

The five most-watched programs on pay TV were:

NRL: Manly v Easts (Fox Sports 2) — 203,000
AFL: West Coast v St Kilda (Fox Footy) — 203,000
AFL: Carlton v Adelaide (Fox Sports 1) — 202,000
AFL: Brisbane v West Sydney (Fox Footy) — 114,000
AFL: After The Bounce (Fox Footy) — 112,000

Regional: Prime/7Qld (3 channels), won with a share of 32.1%, from WIN/NBN (3) on 29.9%, from SC Ten (3) on 17.6%, with the ABC (4) on 15.5% and SBS (2) on 5.0%. The main channels were won by Prime/7Qld with 25.8% from WIN/NBN on 21.8%. GO won the digitals with 4.4%, from Gem on 3.7% and 7mate on 3.2%. the 10 digital channels had a total DTA share of 22.4%.

The five most-watched programs in regional markets were:

The Block — 732,000
Nine News — 701,000
Seven News — 645,000
Downton Abbey — 627,000
Dancing with the Stars — 555,000

Major Metro Markets: Seven won overall and the main channels in all five metro markets, with big margins again recorded in Adelaide and Perth. In Perth, Ten pushed a weak Nine out of second in the important main channels. GO won the digital channels everywhere but Melbourne where 7mate got up.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports