Nine wins but is starting to lose its Voice

Nine won, but The Voice has now fallen under 2 million viewers in the five metro markets

The Glenn Dyer breakdown: Nine won, but The Voice has now fallen under 2 million viewers in the five metro markets and it’s obvious that it is unable to hold on to its strong first figures of the first three weeks. Including regional viewers, The Voice averaged 2.659 million viewers last night, down 360,000 from the 3.027 million from a week ago.

Nine won Sydney, Melbourne and Brisbane, but Seven won Adelaide and Perth, but that was due to the strength of its digital channels: Nine still won the main channels battle.

Ten’s MasterChef managed to get just over a million viewers in the metro markets, which was OK on a tougher night up against The Voice. Regional viewers went right off MasterChef last night and it failed to make the top 10. In fact Ten was beaten into third place in regional areas by ABC 1. Ten was especially weak in Sydney where it was beaten by the ABC overall and in the main channels.

How refreshing to have a Q&A without a politician and political questions dominating discussion. Last night’s effort stood out, a good mix of guests, even with the presence of The Australian‘s Greg Sheridan. Torture, Craig Thomson, marriage, love, Russia and Vladimir Putin. Excellent.

Tonight: Once Upon a Time and then Packed to the Rafters on Seven. MasterChef on Ten, and then the second part of Bikie Wars: Brothers in Arms. Nine has The Block. SBS has Insight and Dateline. Foreign Correspondent is on ABC 1.

The top 10 national programs (metro & regional combined):

The Voice (Nine) — 2.659 million
Seven News — 2.065 million
Revenge (Seven) — 1.876 million
Nine News — 1.854 million
The Block (Nine) — 1.829 million
The Force (Seven) — 1.504 million
Today Tonight (Seven) — 1.458 million
ABC News — 1.456 million
Home and Away (Seven) — 1.418 million
MasterChef (Ten) — 1.381 million

The Metro Winners:

The Voice (Nine) (8pm) — 1.937 million
Seven News (6pm) — 1.421 million
Revenge (Seven) (8.30pm) — 1.353 million
The Block (Nine) (7pm) — 1.322 million
Nine News (6pm) — 1.264 million
A Current Affair (Nine) (6.30pm) — 1.185 million
Today Tonight (Seven) (6.30pm) — 1.177 million
MasterChef Ten) (7pm) — 1.020 million
The Force (Seven) (8pm) — 1.019 million.

The Losers: Ten in Sydney. Bondi Vet, 536,000 at 8pm too low. Worse was the NCIS repeat at 8.30pm or thereabouts, it averaged 467,000. NCIS Los Angeles was a fresh episode on Ten at 9.30pm where it averaged a weak 450,000 viewers.

Metro News & CA: A Current Affair beat Today Tonight nationally and in Sydney and Melbourne. Today Tonight won the rest. Seven News lost Sydney and Melbourne, won the rest.

Seven News (6pm) — 1.421 million
Nine News (6pm) — 1.264 million
A Current Affair (Nine) (6.30pm) — 1.185 million
Today Tonight (Seven) (6.30pm) — 1.177 million
ABC News (7pm) — 991,000
Ten News (5pm) — 721,000
Australian Story (ABC) (8pm) — 698,000
Four Corners (ABC) (8.30pm) — 651,000
7.30 (ABC) (7.30pm) — 643,000
The Project (Ten) (6.30pm) — 632,000
Media Watch (ABC) (9.30pm) — 587,000
Q&A (ABC) (9.35pm) — (+69,000)*
The Project (Ten) (6pm) — 450,000
Lateline (ABC 1) (10.35pm) — 292,000
SBS News (6.30pm) — 152,000
The Business (ABC) (11.10pm) — 148,000
The Drum (News 24) (6pm) — 63,000
SBS News (10.30pm) — 46,000

*On News 24 simulcast

In the morning: Seven’s Sunrise and Nine’s Today are making it lucrative to stay at home and watch: each with $20,000 giveaways. More than 350,000 people watched the Craig Thomson speech live. Ten’s Breakfast was very weak, and ABC News Breakfast had more viewers on News 24 than Ten did for Breakfast. Ten is postponing the tough decision.

Sunrise (Seven) (7am) — 411,000
Today (Nine) (7am) — 342,000
The Morning Show (Seven) (9am) — 197,000
Mornings (Nine) (9am) — 93,000
The Circle (Ten) (9am) — 34,000
News Breakfast (ABC) (6am) — 39,000 (+26,000)*
Breakfast (Ten) (7am) — 22,000

*On News 24 simulcast

Metro FTA: Nine (3 channels) won with a share of 35.1% from Seven (3) on 27.6%, Ten (3) was on 17.9%, the ABC (4) ended on 16.2% and SBS (2) was on 3.3%. Nine leads the week with 31.5% from Seven on 30.3% and Ten with 18.7%. Main Channels: Nine won with a share of 30.1% from Seven on 21.2%, Ten was on 12.7%, just in front of ABC 1 with 12.5%, SBS ONE finished with 2.8%. Nine leads the week with 25.9% from Seven on 24.1% and Ten on 14.0%.

Metro Digital: 7TWO won with a share of 3.4%, from 7mate on 3.1%, Eleven was on 2.9%, GO was on 2.7%, ABC 2 and Fem were on 2.3% each, ONE finished with 2.2%, News 24 was on 0.9%. SBS TWO and ABC 3 ended with half a per cent each. The 10 digital channels had a low FTA share last night of 20.8%. 7TWO, GO and 7mate share the lead for the week with 3.1% each.

Metro including Pay TV: Nine (3 channels) won with a share of 29.4% from Seven (3) on 23.2%, Ten (3) was on 15.0%> The ABC (4) and Pay TV (200 plus channels) both ended with 13.6% each; and SBS (2) was on 2.8%. The 15 FTA channels share was 86.4%. with the 10 digital channels a low total of 16.4% and the five main channels share a high 70.0%.

The top five pay TV channels were:

Fox Sports 2 (3.0%)
Fox 8 (2.8%)
Sky News (1.9%)
Lifestyle (1.8%)
Fox Footy (1.7%)

The five most-watched programs on pay TV were:

NRL: Canterbury v Cronulla (Fox Sports 2) — 256,000
AFL: On The Couch (Fox Footy) — 105,000
AFL: AFL 360 (Fox Footy) — 105,000
Family Guy (Fox 8) — 96,000
The Simpsons (Fox 8) — 90,000

Regional: WIN/NBN (3 channels) won with a share of 34.5%, from Prime/7Qld on 29.9%, SC Ten (3) was on 16.5%, the ABC (4) ended on 15.7% and SBS (2) was on 3.5%. WIN/NBN won the main channels with 27.6% from Prime/7Qld on 21./5%, ABC 1 was on 11.9% and SC Ten was on 11.6%. The digitals were won by 7TWO on 5.1% from GO on 4.0%. The 10 digital channels had a total FTA share of 24.3% last night. WIN/NBN leads the week with 32.2% from Prime/7Qld on 31.0%.

The five most-watched programs in regional markets were:

The Voice — 722,000
Seven News — 644,000
Nine News — 589,000
Revenge — 522,000
The Block — 508,000

Major Metro Markets: A mixed night, but Nine was still solid and won Sydney, Melbourne and Brisbane overall and the main channels, and the main channels in Adelaide and Perth. Seven won Adelaide and Perth overall. in Sydney the ABC and ABC 1 finished third overall and in the main channels, dropping Ten to 4th. Eleven won the digitals in Sydney, 7TWO won tem in Melbourne, Brisbane and Adelaide, 7mate won Perth. Nine leads the week in Sydney and Melbourne, Seven leads in Brisbane, Adelaide and Perth.

All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports