Everybody turns off Everybody Dance Now

The big story from last night's ratings was the collapse in audience for the second episode of Ten's Everybody Dance Now.

The Glenn Dyer breakdown: Big Brother and the latest Underbelly, Underbelly: Badness, did the job for Nine last night, although Big Brother is a pale and unwelcome imitation of the rubbish that Ten ended four years ago. But the big story from last night’s ratings was the collapse in audience for the second episode of Ten’s Everybody Dance Now after it fell to just 304,000 metro viewers (and 434,000 nationally, meaning only 130,000 watched in regional areas) from 8pm to 9.30pm. The series will no doubt end up on Eleven on a Friday or Saturday night.

Everybody Dance Now fell from 598,000 metro figure for the debut episode on Sunday night (and around 775,000 nationally). I used to think that Monster House on Nine was one of the biggest TV turkeys of recent years. Everybody Dance Now replaces it. I wonder if Gina Rinehart will insist on a shake up at Ten after this flop?

As a result, the ABC beat Ten for the second night in a row and now has a handy lead for the rest of the week. The ABC was third everywhere overall and ABC 1 was third in the main channels.

The Games closing ceremony averaged 1 million metro and 1.469 million national viewers from 6am to around 9am and a further 864,000 (1.080 million nationally) for the repeat from just after 9.30pm. That was down half a million (for the live broadcast) on the most comparable games, the 2004 effort in Athens.

Tonight: The Amazing Race and Winners & Losers on Seven. BB on Nine then Anger Management debuts, that’s Charlie Sheen’s new US cable comedy. Good luck if you want to watch it, he hasn’t improved. ABC 1 has Foreign Correspondent at 8pm. Ten has yet more Everybody Dance Now, after MasterChef All Stars which looks like very good in comparison. SBS has Insight and Dateline from 8.30pm.

The top 10 national programs (metro & regional combined):

Underbelly: Badness (Nine) — 2.371 million
Big Brother (Nine) — 2.251 million
Seven News — 1.972 million
Nine News — 1.815 million
Today Tonight (Seven) — 1.534 million
Home and Away (Seven) — 1.481 million
The Olympic Games (closing ceremony) (Nine) — 1.469 million
ABC News — 1.437 million
Australian Story (ABC 1) — 1.316 million
7.30 (ABC 1) — 1.233 million

The Metro Winners:

Underbelly: Badness (Nine) (8.30pm) — 1.780 million
Big Brother (Nine) (7pm) — 1.618 million
Seven News (6pm) — 1.348 million
Today Tonight (Seven) (6.30pm) — 1.263 million
Nine News (6pm) — 1.251 million
ABC News (7pm) — 1.040 million
Home and Away (Seven) (7pm) — 1.025 million
A Current Affair (Nine) (6.30 pm) — 1.020 million
The Olympic Games (closing ceremony) (Nine) (6am) — 1 million

The Losers: Ten and, particularly, Everybody Dance Now.

Metro News & CA: A Current Affair was pre-empted in some regional markets because of Big Brother.

Seven News (6pm) — 1.348 million
Today Tonight (Seven) (6.30pm) — 1.263 million
Nine News (6pm) — 1.251 million
ABC News (7pm) — 1.040 million
A Current Affair (Nine) (6.30 pm) — 1.020 million
Australian Story (ABC) (8pm) — 935,000
7.30 (ABC 1, 7.30 – 8 pm) — 844,000
Ten News (5pm) — 753,000
Media Watch (ABC) (9.20pm) — 677,000
Four Corners (ABC) (8.30pm) — 661,000
The Project (Ten) (6.30pm) — 595,000
Q&A (ABC) (9.35pm) — 505,000 (+50,000)*
The Project (Ten) (6pm) — 427,000
Lateline (ABC) (10.30pm) — 231,000
Ten News (Ten) (10.30pm) — 172,000
SBS News (6.30pm) — 140,000
The Business (ABC) (11.10pm) — 136,000
SBS News (10.30pm) — 50,000
The Drum (News 24) ( 6pm) — 33,000

*On News 24 simulcast

In the morning: Today and Mornings on Nine were pre-empted by the Games closing ceremony broadcast yesterday.

Sunrise (Seven) (7am) — 297,000
The Morning Show (Seven) (9am) — 182,000
News Breakfast (ABC) (6am) — 43,000 (+17,000)*
Breakfast (Ten) (7am) — 29,000

*On News 24 simulcast

Metro FTA: Nine (3 channels) won with a share of 38.6% from Seven (3) on 27.7%, the ABC (4) was on 17.3%, Ten (3) ended on 13.4% and SBS (2) was on 3.1%. Nine leads the week with 36.7% from Seven on 26.6% and the ABC on 17.5% and Ten on 15.1%. Main Channels: Nine scored a bigger win, 32.9% to Seven’s 18.5%. ABC 1 was on 13.9% and Ten was on 9.2%, with SBS ONE on 2.6%. Nine leads the week with 32.0% from Seven on 18.7%, ABC 1 was on 14.1% and Ten was on 10.5%.

Metro Digital: 7TWO won with a share of 4.8%, from 7 mate on 4.4%, GO was on 3.6%, Eleven was on 2.3%, Gem woke up and was on 2.1%, just in front of ABC 2 on 2.0%. ONE was on 1.9%, News 24, 0.8%, ABC 3, 0.6% and SBS TWO, 0.5%. The 10 digital channels had an FTA viewing share last night of 23.0%. 7TWO leads the week with 4.4%, from GO on 3.6% and 7mate on 3.5%.

Metro including Pay TV: Nine (3 channels) won with a share of 32.5% from Seven (3) on 23.3%, the ABC (4) was on 14.5%, Ten (3) ended on 111.3% and SBS (2) was on 2.6%. The 15 FTA channels viewing share last night was 86.3% (up after the end of the games). The 10 digital channels share totalled 19.4%, the five main channels share was 66.9%. Foxtel’s share returned to earth after the games, with a share of 13.7% for the 200 plus channels. Other Subscription Channels include the 8 Foxtel Games channels. That share compares to the average of around 20% for the games.

The top five pay TV channels were:

Other Subscription Channels (3.4%)
Fox Sports 2 (2.8%)
Fox 8 (2.6%)
LifeStyle (1.9%)
TV1 (1.7%)

The five most-watched programs on pay TV were:

NRL: Newcastle v Cronulla ( Fox Sports 2) — 250,000
AFL: On The Couch (Fox Footy) — 102,000
NRL: NRL XTRA (Fox Sports 2 ) — 98,000
AFL: AFL 360 (Fox Footy) — 93,000
Family Guy (Fox 8) — 73,000

Regional: WIN/NBN (3 channels) won with a share of 33.5%, from Prime/7Qld (3) on 31.4%, the ABC (4) was on 17.4%, SC Ten (3) ended on 13.8% and SBS (2) ended on 3.9%. WIN/NBN had a bigger win in the main channels with 27.0%, from Prime/7Qld on 19.7%, ABC 1 was on 12.9% and SC Ten ended with 8.4%. 7TWO won the digitals with 6.8%, with 7mate on 5.0% and GO on 4.3%. The 10 digital channels FTA share bounced back to near normal with 28.9% last night. WIN/NBN lead the week with 33.9% from Prime/7Qld on 30.9%. it’s close because of the strong performance so far of Seven’s digital channels. Surprisingly Big Brother topped the night in regional areas, but Underbelly wasn’t as solid.

The five most-watched programs in regional markets were:

Big Brother — 633,000
Seven News — 623,000
Underbelly: Badness — 593,000
Nine News — 564,000
The Olympic Games (closing ceremony) — 469,000

Major Metro Markets: A unique night: not that Nine had a clean sweep, it didn’t as Seven won Perth overall (but Nine won the main channels, as it did in the four other metro markets). No, it was the third place by the ABC overall and ABC 1 in the main channel in everyone of the five metro markets, helped by Ten’s dancing act self-destruction. 7TWO won the digitals everywhere bar Perth where 7mate got up. Nine leads Seven and the ABC everywhere bar Perth where Seven now leads from Nine and the ABC.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: OzTAM, TV Networks reports