Seven wins but the spoils shared

A group of programs on Seven, Nine, Ten and ABC 1 split the market without one dominating.

The Glenn Dyer breakdown: A soft night for Nine, Ten and Seven, one where viewers had a bit of choice, but gave a number of programs a muted reception. Seven won All People, but Ten and Nine did far better in the demos.

Seven and Nine News topped the audience rankings last night. That was probably due to a group of programs on Seven, Nine, Ten and ABC 1 split the market without one dominating.

Nine’s Big Brother audience slipped to just over 1.13 million, and 1.558 million nationally, down around 500,000 to 7000,000 viewers from its start on Monday when it had 1.68 million metro and 2.251 million national viewers. Big Brother won the 16 to 39, the 18 to 49 and 25 to 54 groups because more male viewers watched it than females who watched Puberty Blues or The Farmer Wants A Wife which resumed last night on Nine.

Big Bother‘s fall also cut the lead in audience for the return of The Farmer Wants a Wife at 8pm. It averaged 976,000 metro and 1.350 million national viewers, which was OK. But its target audience, female viewers, was off looking at Puberty Blues from 8.30pm.

Puberty Blues had an OK start for a desperate Ten: 925,000 metro viewer and 1.247 million nationally was solid given its aimed at female skewing demos where it topped from 16 to 54. It was certainly better than its more modern manifestation called The Shire, which averaged just 502,000 metro viewers at 8pm and just 640,000 nationally.

Tonight: Well, The Footy Shows on Nine and Ten at 8.30pm and 9.30pm respectively. Seven has Better Homes and Gardens in AFL markets. In the north its repeats of Border Security and then a fresh and then repeat episode of Mrs Brown’s Boys. Nine has Big Brother and then the second episode of the new series of The Farmer Wants a Wife (complete with speed seeding?). SBS starts its new high profile local foodie program called Destination Flavour at 8pm. Ten also has MasterChef All Stars. ABC 1 has a repeat of Midsomer Murders and 7TWO has a repeat of Lewis at 8.30pm.

The top 10 national programs (metro & regional combined):

Seven News — 1.865 million
Nine News — 1.687 million
Big Brother (Nine) — 1.588 million
A Current Affair (Nine) — 1.549 million
Home and Away (Seven) — 1.489 million
The Amazing Race Australia — 1.388 million
ABC News — 1.372 million
The Farmer Wants a Wife (Nine) — 1.350 million
Today Tonight (Seven) — 1.331 million
Gruen Sweat (ABC 1) — 1.311 million

The Metro Winners:

Seven News (6pm) — 1.279 million
Nine News (6pm) — 1.144 million
Big Brother (Nine) (7pm) — 1.131 million
Today Tonight (Seven) (6.30pm) — 1.091 million
ABC News (7pm) — 1.012 million
A Current Affair (Nine) (6.30pm) — 1.001 million

The Losers: A better night for Ten, if you except The Shire (502,000 metro and 640,000 nationally) and Class Of (31,000 metro viewers and 567,000 nationally).

Metro News & CA: Nine News won Sydney, lost Melbourne, won the rest. A Current Affair won Sydney, Melbourne and Brisbane, Today Tonight won Adelaide and Perth.

Seven News (6pm) — 1.279 million
Nine News (6pm) — 1.144 million
Today Tonight (Seven) (6.30pm) — 1.091 million
ABC News (7pm) — 1.012 million
A Current Affair (Nine) (6.30pm) — 1.001 million
Ten News (5pm) — 718,000
7.30 (ABC) (7.30pm) — 667,000
The Project (Ten) (6.30pm) — 628,000
The Project (Ten) (6pm) — 460,000
Lateline (ABC) (10.45pm) — 175,000
Ten News (10.30pm) — 157,000
SBS News (6.30pm) — 145,000
The Business (ABC) (11.20pm) — 102,000
SBS News (10.30pm) — 70,000
The Drum (News 24) (6pm) — 42,000

*On News 24 simulcast

In the morning: Today lost viewers and Sunrise added them, hence the small gap on Tuesday widened yesterday. News Breakfast on ABC 1 and Ten’s struggling breakfast both saw higher audiences yesterday in metro markets.

Sunrise (Seven) (7am) — 363,000
Today (Nine) (7am) — 303,000
The Morning Show (Seven) (9am) — 200,000
Mornings (Nine) (9am) — 119,000
News Breakfast (ABC) (6am) — 60,000 (+17,000)*
Breakfast (Ten) (7am) — 43,000

Metro FTA: Seven (3 channels) won with a share of 30.4% from Nine (3) on 27.5%, Ten (3) was on 20.1%, the ABC (4) was on 17.6% and SBS (2) was on 4.4%. Nine leads the week with 33.2% from Seven on 28.1%, the ABC on 17.5% and Ten with 16.6%. Main Channels: Seven won with 21.1% from Nine on 20.9%, Ten was on 14.1%, ABC 1 was on 13.4% and SBS ONE ended on 3.7%. Nine leads the week with 27.6%, from Seven on 19.9%, ABC 1 was on 13.6% and Ten was on 11.5%.

Metro Digital: 7TWO won with a share of 4.9% from 7mate on 4.4%, GO was on 4.1%, Eleven was on 3.6%, ABC 2 was on 2.7%, Gem was on 2.5%, ONE ended on 2.4%, ABC 3 and News 24 were on 0.8% and SBS TWO finished with 0.6%. The 10 digital channels had an FTA share last night of 26.8%. 7TWO leads the week with 4.4%, from 7mate on 3.8% and GO on 3.6%.

Metro including Pay TV: Seven (3 channels) won with a share of 35.4% from Nine (3) on 23.0%, Ten (3) was on 16.9%, the ABC (4) was on 14.8% and SBS (2) was on 3.6%. The 15 FTA channels had a total viewing share of 85.8%, with the five main channels total, 62.5% and the 10 digital channels share, 22.3%. Pay TV with its 200 plus channels on Foxtel, had a 14.2% share in prime time last night.

The top five pay TV channels were:

Fox 8 (2.6%)
TV1 (2.4%)
Lifestyle (2.3%)
Discovery (2.2%)
Fox Classics (1.5%)

The five most-watched programs on pay TV were:

Deadliest Catch (Discovery) — 88,000
AFL: AFL 360 (Fox Footy) — 84,000
Bering Sea Gold (Discovery) — 81,000
Family Guy (Fox 8) — 81,000
Location, Location, Location (LifeStyle) — 78,000

Regional: Prime/7Qld (3 channels) won overall with a share of 31.4% from WIN/NBN (3) on 29.8%, SC Ten (3) was on 16.9%, the ABC (4) was on 15.9% and SBS ended on 6.0%. In the main channels WIN/NBN won with a share of 22.8%, from Prime/7Qld on 20.4%, ABC 1 was on 11.8% and SC Ten was on 10.9%. 7TWO won the digitals with a share of 6.6% from 7mate and GO on 4.4% each. The 10 digital channels had a high FTA share of 29.0%. WIN/NBN leads the week with 32.3% from Prime/7Qld on 30.6%.

The five most-watched programs in regional markets were:

Seven News — 587,000
A Current Affair — 548,000
Nine News — 543,000
Home and Away — 493,.000
Bog Brother — 459,000

Major Metro Markets: Another mixed night: Seven won Brisbane, Adelaide and Perth overall and in the main channels as Big Brother weakened, especially in Adelaide and Perth and The Farmer Wants a Wife started slowly. Seven won Sydney overall, but Nine won the main channels. Nine won Melbourne overall and also the main channels. 7mate won the digitals in Sydney, 7TWO won Melbourne and Adelaide. GO won Perth and Eleven was a solid winner in Brisbane. Nine leads Seven and the ABC in Sydney, Melbourne and Brisbane. Seven leads Nine and the ABC in Perth. In Adelaide its Seven from Nine and Ten.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: OzTAM, TV Networks reports