Badness for Underbelly as it dips under a million viewers

The big story from last night was the dip under a million for Underbelly: Badness to 990,000 metro viewers.

The Glenn Dyer breakdown: Nine’s Big Brother regained the one million metro viewer mark after Sunday’s big drop, but the big story from last night was the dip under a million for Underbelly: Badness to 990,000 metro viewers (and 1.385 million nationally). That is clearly not enough for such an expensive program. The Underbelly format is running out of puff and is no longer holding viewers like it did even last year. It started this season with more than 1.6 million metro viewers and more than 2 million nationally, so the loss is substantial. Big Brother lost around 90,000 viewers from last Monday as well.

Can of Worms on Ten at 8.30pm held up and averaged 600,000 metro and 802,000 national viewers. It was Ten’s second most popular program. That was 87,000 more than the 513,000 (704,000 nationally) who stayed with the disappointing Don’t Tell The Bride. GCB on Seven at 8.40pm averaged 758,000 metro and 1.070 million national viewers for the first episode. Four Corners had 857,000 metro and 1.2 million national viewers from 8.30pm to 9.20pm on ABC 1.

Seven easily won All People, but the demos were tighter.

Tonight: Foreign Correspondent on ABC 1. The X Factor on Seven and Winners & Losers. Big Brother on Nine. Insight and Dateline on SBS. Ten has I Will Survive.

The top 10 national programs (metro & regional combined):

The X Factor (Seven) — 2.112 million
Seven News — 1.825 million
Nine News — 1.740 million
ABC News — 1.571 million
Home and Away (Seven) — 1.503 million
Today Tonight (Seven) — 1.390 million
Underbelly: Badness (Nine) — 1.385 million
Big Brother (Nine) — 1.385 million*
A Current Affair (Nine) — 1.242 million**
Australian Story (ABC 1) — 1.213 million

*Big Brother Live Nominations not broken out in regional areas. **A Current Affair not broadcast in all regional markets.

The Metro Winners:

The X Factor (Seven) (7.30pm) — 1.469 million
Seven News (6pm) — 1.225 million
Nine News (6pm) — 1.220 million
ABC News (7pm) — 1.138 million
Today Tonight (Seven) (6.30pm) — 1.131 million
A Current Affair (Nine) (6.30pm) — 1.046 million
Big Brother (live nominations) (Nine) (8pm) — 1.013 million
Big Brother (Nine) (7pm) — 1.007 million

The Losers: Don’t Tell the Bride on Ten. Nine’s Underbelly: Badness because of the disappearing viewers. GCB — just weak.

Metro News & CA: Nine News won Sydney, Melbourne and Brisbane (Melbourne by 90,000 or more), but lost Adelaide and Perth to Seven (Perth by 132,000).

Seven News (6pm) — 1.225 million
Nine News (6pm) — 1.220 million
ABC News (7pm) — 1.138 million
Today Tonight (Seven) (6.30pm) — 1.131 million
A Current Affair (Nine) (6.30pm) — 1.046 million
Australian Story (ABC) (8pm) — 990,000
Four Corners (ABC) (8.30pm) — 857,000
Ten News (Ten) (5pm) — 844,000
7.30 (ABC) (7.30pm) — 773,000
Media Watch (ABC) (9.20pm) — 769,000
Q&A (ABC) (9.35pm) — 662,000 (+105,000)*
The Project (Ten) (6.30pm) — 552,000
The Project (Ten) (6pm) — 456,000
Lateline (ABC) (10.35pm) — 260,000.
SBS News (6.30pm) — 149,000
The Business (ABC) (11.10pm) — 125,000
Ten News (10.25pm) — 123,000
SBS News (10.30pm) — 63,000
The Drum (News 24) (6pm) — 45,000

*On News 24 simulcast

In the morning: Ten’s Breakfast has yet another strong Monday, will it have a strong Tuesday, etc?

Sunrise (Seven) (7am) — 349,000
Today (Nine) (7am) — 307,000
The Morning Show (Seven) (9am) — 162,000
Mornings (Nine) (9am) — 134,000
News Breakfast (ABC) (7am) — 66,000 (+32,000)*
Breakfast (Ten) (7am) — 51,000.

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 31.9%, from Nine (3) on 26.0%, the ABC (4) was on 22.9%, Ten (3) was on 14.8% and SBS (2) ended on 4.5%. Seven leads the week with 30.4% from Nine on 27.2%, the ABC on 22.6% and Ten back on 15.1%. Main Channels: Seven won with a share of 22.4% from Nine on 19.4%, ABC 1 was on 15.6%, Ten was on 10.4% and SBS ONE was on 3.7%. Seven leads the week with 22.1% from Nine on 20.9%, ABC 1 on 16.0% and Ten was on 10.3%,

Metro Digital: 7TWO won with a share of 6.3% from ABC 2 on 5.2%, GO on 4.4%, 7mate was on 3.1%, Eleven was on 2.3%, Gem was on 2.2%, ONE ended with 2.1%, News 24, 1.2%, ABC 3, 0.9% and SBS TWO 0.8%. the 10 digital channels had a high share of 28.5%. ABC 2 leads the week with 4.9% from 7TWO on 4.5% and GO on 4.1%.

Metro including Pay TV: Seven (3 channels) won with a share of 26.7%, from Nine (3) on 21.8%, the ABC (4) was on 19.2%, Ten (3) was on 12.4% and SBS (2) ended on 3.7%. the 15 FTA channels had a total share last night of 85.8% with the 10 digital channels on a high share of 24.0% and the five main channels share, 61.8%. The 200 plus channels on Foxtel gave Pay TV a share of 14.2% in prime time last night.

The top five pay TV channels were:

Fox 8 (3.0%)
TV1 (2.3%)
Fox Footy (2.1%)
LifeStyle (2.0%)
Fox Sports 3 (1.8%)

The five most-watched programs on pay TV were:

AFL: On The Couch (Fox Footy) — 135,000
The Simpsons (Fox 8) — 116,000
AFL: AFL 360 (Fox Footy) — 114,000
Family Guy (Fox 8) — 105,000
New Tricks (UKTV) — 102,000

Regional: Prime/7Qld (3 channels) won with a share of 34.6%, from WIN/NBN (3) on 24.9%, the ABC (4) was on 22.5%, SC Ten (3) was on 13.0% and SBS (2) ended with 4.9%. Prime/7Qld won the main channels with 23.1% from WIN/NBN on 17.3%, ABC 1 was on 13.6% and SC Ten was back on 8.2%. 7TWO won the digitals with 8.4%, from ABC 2 on 6.0% and GI with 5.0%. The 10 digital channels had a very high FTA share last night of 33.7%. Prime/7Qld lead the week with 32.3% from WIN/NBN on 27.3%, the ABC is on 21.8% and SC Ten is on 13.9%.

The five most-watched programs in regional markets were:

The X Factor — 643,000
Seven News — 600,000
Nine News — 519,000
Home and Away — 505,000
ABC News — 432,000

Major Metro Markets: While Nine won Melbourne overall and in the main channels because Big Brother and the News and A Current Affair were strong, Seven won the rest. the ABC and ABC 1 were second in Sydney, Brisbane and Adelaide overall and in the main channels respectively. In Melbourne they were third behind Seven in second. In Perth they were second overall and the main channels behind Seven and in front of Nine. 7TWO won the digitals in Sydney, Melbourne, Adelaide and Perth. ABC 2 won Brisbane with the Paralympics coverage. Seven leads Nine and the ABC in Sydney and Adelaide, in Perth its Seven from the ABC and Nine. In Melbourne and Brisbane, Nine still leads from Seven and the AB

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: OzTAM, TV Networks reports