Glenn Dyer's TV ratings: Ten is terrible, The Voice hitting high notes

For the second time ever Ten's main channel was beaten by 7TWO in a metro market, Adelaide. Channel Ten has been a ratings disaster of late.

A predictable night in many ways — The Voice (2.702 million national/ 1.935 million metro/ 767,000 regional) topped the rankings, beating My Kitchen Rules (2.448 million national/ 1.666 million metro/ 782,000 regional). In other words, The Voice wowed them nationally and in metro markets but MKR’s recipes and faux drama got home in regional areas.

Seven won all people, narrowly in metro markets, Nine won the main channels (and the 16 to 54s), and Ten did very badly, especially in Adelaide, where for the second time ever its main channel (with 6.8%) was beaten by 7TWO (Seven’s main digital channels), which had a share of 6.9%.

Ten’s main channel share in metro markets was a terrible 8.4%. Can of Worms at 8.30pm was a ratings disaster (see Losers below). The Biggest Loser at 7.30pm wasn’t much better. Nine’s House Husbands averaged 1.510 million national/1.048 million metro/ 462,000 and might be fading a touch? Seven’s Home and Away surprised with a strong night with 1.643 million national/ 1.071 million metro/ 594,000 regional, which were very solid figures up against The Voice on Nine from 7pm. Ten’s figures are simply unacceptable and make a mockery of the claimed recovery in its share of TV ads. Good money after bad!

In the 6pm slot yesterday evening, Nine’s mews gave Seven’s news a right pasting in Sydney (winning by 102,000 viewers) and Melbourne (by an enormous 173,000).

Network channel share:

Seven (33.5%)
Nine (32.9%)
ABC (16.7%)
Ten (12.4%)
SBS (4.5%)

Network main channels:

Nine (27.5%)
Seven (26.0%)
ABC1 (13.1%)
Ten (8.4%)
SBS ONE(4.1%)

Top five digital channels:

7TWO (4.8%)
GO (3.4%)
7mate (2.7%)
ABC2 (2.2%)
Gem, Eleven (2.0%)

Top 10 national programs:

The Voice (Nine) – 2.702 million.
My Kitchen Rules (Seven) – 2.448 million
Seven News — 2.036 million
Nine News — 1.997 million
Home and Away (Seven) — 1.643 million
Revenge (Seven) — 1.623 million
House Husbands (Nine) — 1.510 million
Today Tonight (Seven) — 1.462 million
ABC1 News — 1.421 million
A Current Affair — 1.376 million

Top metro programs:

The Voice (Nine) — 1.934 million
My Kitchen Rules (Seven) — 1.666 million
Nine News — 1.384 million
Seven News — 1.321 million
A Current Affair (Nine) — 1.157 million
Today Tonight (Seven) — 1.136 million
Revenge (Seven) — 1.116 million
Home and Away (Seven) — 1.071 million
House Husbands (Nine) — 1.048 million

Losers: Ten, badly squeezed. Can of Worms at 8.30 pm — weak, yank it (495,000 national/ 331,000 metro/ 164,000 regional). Why is it still on air? The Biggest Loser at 7.30 pm – 728,000 national/496,000 metro/ 232,000 regional. Metro news and current affairs:

Nine News – 1.384 million
Seven News — 1.321 million
A Current Affair (Nine) — 1.157 million
Today Tonight (Seven) — 1.136 million
ABC1 News – 967,000
Australian Story (ABC1) — 788,000
7.30 (ABC1) — 737,000
Ten News — 689,000
Four Corners (ABC1) – 686,000
Media Watch (ABC1) — 640,000

Metro morning TV:

Sunrise (Seven) – 357,000
Today (Nine) – 335,000
News Breakfast (ABC1) – 48,000 + 31,000 on News 24

Top five pay TV channels:

Fox 8 – 3.0%
LifeStyle – 2.01%
TV1 – 2.0%
Cartoon network 1.8%
UKTV, Fox Footy – 1.7%.

Top five pay TV programs:

AFL: Open Mike (Fox Footy) – 110,000
AFL: On The Couch (Fox Footy) – 96,000
Game of Thrones (showcase) – 93,000
AFL: 360 (Fox Footy) – 90,000
Grand Designs Aust. Revisited (LifeStyle) – 66,000

Tonight: The Voice on Nine and MKR on Seven, plus Packed To The Rafters on Seven. Foreign Correspondent on ABC1 and The Biggest Loser and NCIS on Ten. Dateline and Insight on SBS ONE.

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) Plus network reports.