Seven’s night as easily as on Sunday Night. For most of The X Factor series this year, the results episode saw a small tune off. Last night the results episode saw a turn-on of 230,000 viewers for the winner’s announcement, with more than 3.6 million people watching that and over 3.4 million watching the preceding Grand Final. It was the second 3 million-plus audience in a row for the final two episodes of this year’s series. And much of that was down to the charisma of the winner, Dami Im, who blitzed them.
The X Factor’s Winner Announced had 3.666 million national/ 2.431 million metro/ 1.235 million regional viewers and the Grand Final itself had million 3.436 million national/ 2.251 million metro/ 1.185 million regional viewers. Nothing else mattered as Seven won from 6pm past 10.30pm. Seven also won regional markets by a similar margin of more than 20 points. Compared with the audiences in previous years, they were far away the largest recorded, with several hundred thousand extra viewers tuning in. Both episodes will be in the top 10 most watched programs in metro and regional (and nationally) for 2013 — they’ve already beaten Nine’s The Voice.
Ten was squeezed so badly that the market share for its main channel didn’t reach double figures in any market and hit an all time low of just 5.2% in Brisbane, 6.0% in Adelaide and 6.6% in Sydney, its lowest there. Melbourne was the best market for Ten where its main channel’s share was 9.0%. Ten’s main channel share in regional markets was also an ultra low 5.2%. Ten though should bounce back tonight though, with a major character in NCIS departing (cue the violins).
Network channel share:
- Seven (42.2%)
- Nine (22.7%)
- ABC (18.0%)
- Ten (12.9%)
- SBS (4.2%)
Network main channels:
- Seven (35.6%)
- Nine (16.8%)
- ABC1 (13.2%)
- Ten (7.4%)
- SBS ONE (3.6%)
Top 5 digital channels:
- 7mate (3.6%)
- GO (3.3%)
- 7TWO (3.1%)
- Eleven (3.0%)
- ABC2 (2.8%)
Top 10 national programs:
- The X Factor: Winner Announced (Seven) — 3.366 million
- The X Factor: Grand Final (Seven) — 3.436 million
- Seven News — 1.851 million
- Nine News – 1.655 million
- Home and Away (Seven) — 1.642 million
- Today Tonight (Seven) — 1.399 million
- Australian Story (ABC1) — 1.347 million
- ABC News — 1.340 million
- 7.30 (ABC1) — 1.261 million
- Big Brother (Nine), Scandal (Seven) — 1.193 million
Top metro programs:
- The X Factor – Winner Announced (Seven) — 2.431 million
- The X Factor – Grand Final (Seven) —
- Seven News — 1.178 million
- Nine News — 1.143 million
- Today Tonight (Seven) — 1.096 million
Losers: No one really, because of the utter dominance of The X Factor. But Ten’s line-up of A League of Their Own (333,000 national/ 242,000 metro/ 91,000 regional viewers and Homeland (465,000 national/ 351,000 metro/ 114,000 regional viewers) was weak to start with and was squashed by Seven’s offering, then ABC1 and Nine.Metro news and current affairs:
- Seven News — 1.178 million
- Nine News — 1.143 million
- Today Tonight (Seven) — 1.096 million
- A Current Affair (Nine) — 984,000
- Australian Story (ABC1) – 896,000
- ABC News — 882,000
- 7.30 (ABC1) — 837,000
- Four Corners (ABC1) — 636,000
- Ten News –– 581,000
- Q&A (ABC1, 520,000 + 58,000 on News24) — 578,000
Metro morning TV:
- Sunrise (Seven) – 412,000
- Today (Nine) – 314,000
- News Breakfast (ABC1, 53,000 + 49,000 on News24) — 102,000
Top pay TV channels:
- LifeStyle (2.8%)
- Fox 8 (2.6%)
- TV1 (2.5%)
- UKTV (1.8%)
- Crime & Investigation, A&E, Fox Classics (1.4%)
Top five pay TV programs:
- New Tricks (UK TV) — 83,000
- Phil Spencer Down Under (LifeStyle) — 73,000
- Escape To The Country (LifeStyle) — 61,000
- The Walking Dead (FX) – 57,000
- Selling Houses Australia (LifeStyle) – 56,000
*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.
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