Glenn Dyer's TV ratings -- Seven's night, again

Ten and Nine don't seem to be putting any programming effort into drawing viewers away from Seven.

Seven’s night thanks to Dancing With The Stars, with 1.771 million national/ 1.165 million metro/ 606,000 regional viewers. Ten pushed past ABC1 into third as forecast in metro, regional and national markets, with NCIS getting the highest audience of 2013 with 1.273 million national/ 870,000 metro/ 403,000 regional viewers as a leading character ended her visit to HQ.
Seven news and Today Tonight won nationally, but Nine News and A Current Affair were again winners in Brisbane, as well as the key markets of Sydney and Melbourne. Incidentally, though Ten did well in metro and regional markets, the ABC still beat it in its home market of Sydney. Ten remains really on the nose in the country’s most important TV market and that will have to change before Ten can be said to be “coming back”.

Seven’s Home and Away averaged 1.528 million national/ 926,000 metro/ 598,000 regional viewers and made sure Seven dominated the night from 6pm until after 9.30pm. Nine’s Big Brother with 1.275 million national/ 916,000 metro viewers/ 359,000 viewer sucked up plenty of viewers in the 16-to-39s, 18-to-49s and the 25-to-54s demos. Dancing With The Stars topped women viewers aged 35-plus, which tells us that the bulk of Big Brother’s audience was a bit younger than that.

Watch for Seven to start pitching the 40-to-64 demographic from 2014 onward. It showed figures at last week’s launch that this group outspends any other age group by the ratio to 2.5 to one (citing Australian Bureau of Statistics data). It is where grocery buyers, travellers, older aspirationals and high ABs sit, and where female viewers are increasingly influential. This group spends more on cars, travel, a fair bit on mortgages, has a big appetite for retirement products and post-retirement products. Even though other networks and many of the big mouths among the agencies and media buyers will be naysayers, you can see from magazines and TV programming that Seven is on to something.

Network channel share:

Seven (33.5%)
Nine (23.4%)
Ten (20.0%)
ABC (17.0%)
SBS (6.1%)

Network main channels:

Seven (24.2%)
Nine (16.7%)
Ten (13.6%)
ABC1 (12.1%)
SBS ONE (5.3%)

Top 5 digital channels:

7TWO (5.3%)
GO (4.4%)
7mate (4.0%)
Eleven (3.6%)
ABC2 (3.0%)

Top 10 national programs:

Seven News — 1.778 million
Dancing With The Stars (Seven) — 1.771 million
Nine News — 1.720 million
Home and Away (Seven) – 1.528 million
Today Tonight (Seven) — 1.303 million
ABC News — 1.279 million
Big Brother (Nine) — 1.275 million
NCIS (Ten) — 1.273 million
A Current Affair (Nine) — 1.230 million
7.30 (ABC1) — 1.181 million

Top metro programs:

Seven News — 1.170 million
Dancing With The Stars (Seven) — 1.165 million
Nine News — 1.145 million
Today Tonight (Seven) — 1.035 million
A Current Affair (Nine) — 1.020 million

Losers: Ten’s Recipe to Riches – 651,000 national/ 469,000 metro/ 182,000 regional viewers.Metro news and current affairs:

Seven News — 1.170 million
Nine News — 1.145 million
Today Tonight (Seven) — 1.035 million
A Current Affair (Nine) — 1.020 million
ABC News — 842,000
7.30 (ABC1) — 780,000
Foreign Correspondent (ABC1) — 645,000
Ten News – 601,000
The Project (Ten) — 482,000
Insight (SBS ONE) — 325,000

Metro morning TV:

Sunrise (Seven) – 484,000
Today (Nine) – 315,000
News Breakfast (ABC1, 69,000 + 35,000 on News24) — 105,000

Top pay TV channels:

TV1 (3.2%)
LifeStyle (2.9%)
Fox 8 (2.2%)
UKTV, A&E (1.7%)
Fox Classics (1.6%)

Top pay TV programs:

Pawn Stars (A&E) – 64,000
Law and Order SVU (TV1), Long Lost Family (LifeStyle) – 59,000
Hardcore Pawn (A&E) – 58,000
Seinfeld (TV1) – 56,000
Frasier (TV1) — 55,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.