Read enough of what Waleed Aly said on The Project last night? Bear with us — here’s something Aly said that’s unlikely to be splashed all over the internet.

At a Financial Services Council conference in Melbourne this morning, he told the audience that he didn’t particularly like how his Project editorials got rehashed and splashed all over the media within the hour. “Everyone’s chasing the next thing to generate short-term benefit,” he said.

“The most obvious examples of that are in the print world as it goes online and devolves into this click-bait thing. I’m more than happy to admit the irony here — I certainly benefit from that. But I don’t particularly like it.

“The number of articles that are ‘somebody said this on the telly last night’. It was on telly, I don’t know why you’re telling me. I just don’t know.

“But I sympathise with the predicament modern media makers are in now … I know there are news websites that say if you put Tony Abbott and something negative in a headline, clicks go through the roof. If you click on those stories, it’s your fault. But that’s the cycle we’re in. And I don’t know how you break it.”