While there are almost 600 third-party lobbyists registered in Australia — working for firms and representing a number of clients — that’s only a part of the lobbying story. That number doesn’t account for unregistered lobbyists.

There are in-house lobbyists (large companies, often multinationals, have their own government relations team, often running into the scores), large industry peak bodies that represent themselves, and law firms, accountancy firms and fund managers that offer their clients, as a sort of side-service, lobbying services as well.

These lobbyists have far less transparency than third-party lobbyists, and their activities are correspondingly more secretive. They also represent, or are themselves, major political donors: the big four accounting firms have jointly become the biggest source of political donations in the country, but also act as major lobbyists for their clients, many of whom are likely to be political donors themselves.

This is a much murkier kind of corporate lobbying, the kind that contributes to perceptions of soft corruption in politics. Scott Morrison recently urged the public service to aim for serving “middle Australia” rather than lobbyists who “stay at the Hyatt … have lunch at the Ottoman … kick back at the Chairman’s Lounge at Canberra airport after a day of meetings”.

In New South Wales, the Independent Commission Against Corruption (ICAC) is currently investigating lobbying, access to government, and influence. It notes that “lobbying is not only an essential part of the democratic process but that it can positively enhance government decision-making”. And lobbyists INQ spoke to — all but one on the condition of anonymity — said Australians tended to conflate lobbying in general with Washington-style lobbying, which as one lobbyist noted, is a “different beast”.

A powerful lobbyist group in the US that is seen to have “bought” politicians and influence is the National Rifle Association (NRA), which donates heavily to political election and re-election campaigns. Another prominent example is that of disgraced American lobbyist Jack Abramoff. One lobbyist said: “There is a perception, wrongly or rightly, that crossing the floor is based on money that goes into their personal pocket for re-election campaigns.”

But a survey by the Centre for Policy Development in 2017 revealed 65% of Australians said they think lobbyists had too much influence, and 73% of Australians think politics is fixated on short-term gains. A 2010 investigation into lobbying by ICAC made numerous recommendations — including a register for third-party lobbyists, the publication of ministerial diaries (in NSW), and a code of conduct — which have since been put in place. But as the current inquiry notes, not all recommendations were followed through.

In a submission by lobbying firm Barton Deakin to ICAC, CEO Matt Hingerty stated: “We would not be opposed to the diary disclosure rules being extended to all MPs, nor for formal meetings with senior public servants.”

Indeed, it’s noteworthy that third-party lobbyists like Hingerty and others INQ spoke to are supportive of greater transparency around lobbying, particularly in regard to areas of lobbying not currently caught by lobbyists registers at the federal and state levels. A submission to ICAC’s current investigation by the Human Rights Legal Centre (HRLC) warns it is not enough and that in-house government relations people should be put on a register (which would potentially be much larger than the current register). The HRLC also called for all lobbying communications — not just “face-to-face” interactions — to be recorded and made publicly available online. 

The Australasian Centre for Corporate Responsibility (ACCR) has also echoed the suggestion that all types of lobbyists should be on a register. The ACCR pointed out that industry bodies are not registered or bound by registry rules, meaning businesses could exercise influence through peak bodies instead. It gave the example of mining and petroleum companies including BHP, Rio Tinto, South32, Orica and Newcrest Mining, which did not make any political donations in 2017-18 “but are all paid members of the Minerals Council of Australia, which gave a total of $94,900 to political parties in that period, including the NSW Liberal Party”.

One suggestion Hingerty made and fully supported was the instatement of an independent officer who could be approached by political staffers and bureaucrats to seek advice on a lobbying experience and potentially escalate it as something to formally investigate. 

“You might get invited to something, the footy, by a property developer and a young staffer might think ‘Hey, that’s great, that’s my team I’d love to do that’ — a freebie. Most offices have policies on this … but it’d be good for them to ring up a commissioner [independent officer] saying, ‘I said yes to this thing but I think I should say no, what do you reckon?’” 

The experienced professionals who argue that third-party lobbying is no dark art but an important part of the democratic process are also the ones who back greater transparency for lobbyists and the process of lobbying itself. They don’t believe they have anything to hide.

Whether their colleagues among in-house lobbyists, accounting and investment firms agree is less clear. The ready mingling of political donations, unregistered lobbyists and, at least at the federal level, a lack of meeting diaries, seems to confirm the fears of the electorate that lobbying is indeed a sinister project of vested interests. There’s unlikely to be any restoration of electoral trust in politics without the public having a greater understanding of what goes on inside ministerial offices across the country.