The non-primary channels’ total share last night was 35.7%, down from 38.4% a week ago. Still high, but lower than on Sunday night (39.2%). Last night’s Big Bash League game on Seven rated well, averaging 743,000, among the highest so far. But it only really did well with the male 16 to 39 demo, and to a lesser extent the 18 to 49.
But with such a solid rating from 7pm to 11pm, Seven should have won the night in total people and the main channels, but it didn’t. From 7pm to 8pm its audience lagged compared to Nine, even though the BBL game dominated the night and was the most watched non-news program nationally and in the metros.
Seven’s hour of News and Current affairs averaged 1.32 million viewers, easily beating Nine’s hour with 1.13 million and leaving the ABC and SBS and Ten well behind. But once the news finished and the BBL coverage started, Seven’s national number fell 577,000 people. The loss for Nine was less just 141,000 — down to 997,000 for ACA from 7pm.
In metro markets Nine News averaged 911,000 from 6pm to 7pm, beating Seven. ACA averaged 705,000 from 7pm to 7.30pm, the BBL game averaged 460,000 for the four hours from 7pm but couldn’t quite make up the impact of the big loss of audience, even though it dominated the night.
In regional markets: Seven News, 508,000; Seven News 6.30, 482,000; 7pm ABC News, BBL, 293,000; The Chase Australia 5.30pm, 292,000.
Network channel share:
- Nine (27.9%)
- Seven (27.4%)
- Ten (19.4%)
- ABC (16.1%)
- SBS (9.1%)
Network main channels:
- Nine (19.3%)
- Seven (18.7%)
- ABC (11.0%)
- Ten (9.8%)
- SBS ONE (5.6%)
Top 5 digital channels:
- 10 Bold (5.1%)
- 7TWO (4.6%)
- 10 Peach (3.9%)
- GEM (3.0%)
- ABC Kids/Comedy, 9Life (2.6%)
Top 10 national programs:
- Seven News —1.399 million
- Seven News 6.30 — 1.343 million
- Nine/NBN News 6.30 — 1.159 million
- Nine/NBN News — 1.151 million
- A Current Affair (Nine) — 997,000
- 7pm ABC News — 938,000
- 7.30 (ABC) —803,000
- Cricket: BBL Session 1 (Seven) — 745,000
- Cricket: BBL Session 2 (Seven) — 743,000
- The Chase Australia 5.30pm (Seven) — 723,000
Top metro programs: none with a million or more viewers.
Losers: BBL — hasn’t advanced in years.
Metro news and current affairs:
- Nine News — 915,000
- Nine News 6.30 — 907,000
- Seven News— 892,000
- Seven News 6.30 — 861,000
- ACA (Nine) — 705,000
- 7pm ABC News — 645,000
- 7.30 (ABC) — 547,000
- The Project 7pm (Ten) — 382,000
- Ten News First —- 335,000
- The Project 6.30pm (Ten) — 260,000
Morning (National) TV:
- Sunrise (Seven) — 432,000/248,000
- Today (Nine) — 310,000/212,000
- News Breakfast (ABC, ABC News) — 271,000/175,000
- The Morning Show (Seven) — 217,000
- Today Extra (Nine) — 143,000
- Studio 10 (Ten) — 58,000
Top five pay TV programs:
- Cricket: BBL Innings Break (Fox Cricket) — 200,000
- Cricket: BBL (Fox Cricket) — 189,000
- Cricket: BBL (Fox Cricket) — 170,000
- Cricket: BBLPost Game (Fox Cricket) — 80,000
- Cricket: B4: The Bash (Fox Cricket) — 59,000
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