Few viewers buy into Ten's bi Bachelorette

Few viewers buy into Ten’s bi Bachelorette

Low numbers last night as Ten introduced "the world's first bisexual Bachelorette". Viewers stayed tuned to The Block.

Oct 21, 2021

Brooke Blurton, star of Ten's 2021 season of The Bachelorette Australia. (Image: Supplied)

The Bachelorette Australia started last night on Ten (500,000), and it’s just as clunky as this year’s Bachelor.

Brooke Blurton is the world’s first bisexual Bachelorette, according to the program, and the reality is that no one wants to see what happens until the final rose changes hands and it’s revealed whether she rides off into the sunset with a bloke or sheila.

In its own way, this season of The Bachelorette is tackier than Nine’s Love Island (296,000 last night, but there will be more on streaming and later viewing in a week’s time), which is just an obvious T&A romp through the full range of innuendos. Both shows lack the full-bogan approach of Married at First Sight.

The Bachelorette dominated viewing in the 16-to-39 demo, specifically 16-to-39 females, in front of The Block. However, females in the wider 18-to-49 preferred The Block (another forming of nesting). The Bachelorette backs up again tonight ahead of Gogglebox – which probably won’t be able to review it till next week.

The Block (1.170 million nationally), ACA (982,000 nationally) and the news hour (1.204 million average) did it for Nine, as Seven really didn’t try.

Regional Top 5: Seven News, 551,000; Seven News 6.30, 536,000; Home And Away, 364,000; 7pm ABC News, 344,000; The Block, 319,000;

Network channel share: