The Winners: Seven News was tops with 1.344 million viewers. Air Ways on Seven at 8pm averaged 1.342 million and the telemovie Wicked Love: The Maria Korp Story, averaged 1.295 million. Border Security on Seven at 7.30pm averaged 1.275 million for 4th slot and 5th was Seven’s Bones at 8.30pm with 1.236 million. Talkin’ ‘Bout Your Generation was 6th for Ten at 7.30pm with 1.180 million and 7th was Nine News with 1.162 million. Seven’s Sunday Night at 6.30pm averaged 1.073 million and had more viewers than Nine’s returning 60 Minutes at 7.30pm with 1.038 million and 9th spot. Castle on Seven at 9.30pm averaged 921,000. The Good Wife on Ten at 8.30pm, 902,000 (faded a bit!). The Biggest Loser on Ten at 6.30pm, 835,000.
The Losers: A solid night. Domestic Blitz was not good. That was the fault of producers who tried to wring every last drop of sympathy from the audience. Nine screened seven hours of Winter Games from 7am to 2pm. No wonder Seven’s Weekend Sunrise averaged half a million viewers from 8am to 10am. House averaged 761,000. Recording and watching in the next week will add another 100,000 or more viewers to that if previous Sunday nights are any example.
News & CA: Seven News again won nationally and in every market but Sydney and Melbourne. The 7pm ABC News averaged 907,000 viewers. The Ten News, 728,000. SBS News, 225,000 at 6.30pm. Dateline, 154,000. In the morning Weekend Sunrise, 500,000. No Weekend Today. Landline on the ABC at Noon, 252,000, Insiders on the ABC at 9am, 202,000, Inside Business at 10am, 115,000 and Offsiders at 10.30am, 109,000. Meet The Press on Ten at 8am, 40,000.
The Stats:
FTA: Nine won with a 6pm to midnight All People combined overnight share of 32.2% from Seven with 30.0%, Ten with 20.9%, the ABC with 11.8% and SBS with 5.0%. Nine won Sydney (Seven’s weakness there continues), won Melbourne strongly because the Maria Korp story is a Melbourne one, but lost Brisbane, Adelaide and Perth to Seven. The big win in Melbourne got Nine home in All People.
DIGITAL: Go won with 5.3% (more than SBS’s combined share), with 7TWO on 3.3%, ABC 2 with 0.60%, ONE, 0.50%, ABC 3 with 0.40% and SBS TWO with 0.21%. The six digital channels had a combined overnight share of 10.3%. A feature of the digital battles at the moment is for GO and 7TWO to completely dominate the other digital channels.
Main Channels: Nine won more narrowly, 26.9% to Seven with 26.7%, Ten was on 20.4%, the ABC was on 10.9% and SBS, 4.8%. The main channel battle went the same way as the All People combined. Audiences away from Melbourne and Sydney just didn’t like the Maria Korp story.
Pay TV: Nine won with a combined overnight share of 2.5*%, with Seven on 24.0%, Pay TV on 17.5%, Ten on 16.7%, the ABC, 9.5% and SBS, 4.0%. The 11 FTA channels had a combined overnight share of 82.5%, Pay TV had its 17.5% for its 100 plus channels.
Regional: A Narrow win to Prime/7Qld with combined overnight 29.4% share in 6 pm to midnight All People. WIN/NBN was next with 29.3%, Ten (Southern Cross) was on 21.8%, the ABC, 13.0% and SBS, 6.5%. Digitally, Nine’s GO won with 2.9% share to 2.4% for 7TWO.
Glenn Dyer’s comments: Nine won the week in the combined overnight all channels battle, in digital and in the main channels. So bad was the TV on offer on Saturday night from the Free TV channels, that Foxtel’s 100 plus channels combined had more viewers than any of the 11 FTA channels. And among the FTA digital channels, 7TWO had a high 6.0% share on Saturday and 4.5% if Pay TV was included. Nine won the regional battle through the WIN/NBN partnership.
The Seven Network has reached into its ratings locker and come up with the old standby, cash; $50,000 a night, to try and revitalise the ratings of Deal or No Deal. The ad campaign started yesterday. The Deal or No Deal cash campaign has a twofold objective, not only to help the 6pm News, especially in Sydney and Melbourne, but to push Deal back in front of Hot Seat on Nine at 5.30pm.
And why, well Seven News in Sydney and Melbourne were beaten again last week by Nine. The Loss in Sydney is very important. With the games influence no longer there from tonight, Seven will be looking for the News to move past Nine in Sydney, and do better in Melbourne. Thanks to the games, Today on Nine beat Sunrise as well last week.
TONIGHT: Q&A on the ABC with Peter Garrett, from Adelaide, is the highlight. Seven has fading Desperate Housewives. Nine has The Mentalist, Ten has, well, The Biggest Loser.
Source: OzTAM, TV Networks reports
Crikey is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while we review, but we’re working as fast as we can to keep the conversation rolling.
The Crikey comment section is members-only content. Please subscribe to leave a comment.
The Crikey comment section is members-only content. Please login to leave a comment.