The Winners: Airways averaged 1.488 million for Seven at 8pm and Border Security at 7.30pm was second with 1.474 million (together they beat Nine’s 60 Minutes). Bones won 8.30pm for Seven with 1.383 million. The audience for V for Nine collapsed last night. Seven News was 4th with 1.364 million and Nine News was next with 1.3 million. Seven’s Sunday Night won the 6.30pm slot with 1.295 million viewers. Talkin’ ‘Bout Your Generation averaged 1.21 million for Ten at 7.30pm, meaning 60 Minutes finished third in the slot with 1.134 million people. The Good Wife on Ten averaged 1.123 million and second in the slot and Seven’s Castle averaged 1.012 million at 9.30pm and won that slot as well. Nine’s 6.30pm program Domestic Blitz averaged 911,000 at 6.30pm and House averaged 872,000 at 9.30pm for Ten. The Biggest Loser on Ten at 6.30pm, 853,000. My Place was flicked by the ABC from 7.30pm after doing poorly last week and Collectors was punted back to 8pm Fridays after viewers refused to watch at 6.30pm Sundays.
The Losers: Nine’s V. The audience collapsed: 1.290 million the week before, who knows last night because of a coding error by WIN in Adelaide and Perth mixed up the figures with the repeat earlier in the day. V averaged 799,000 in Sydney, Melbourne and Brisbane for the new episode and 72,000 for Adelaide and 115,000 for Perth for both the repeat of the first episode and the second episode. Being generous and giving Nine 75% of the audience for the repeat in both markets (total 187,000), say 150,000, only gives a total audience for the night of around 950,000. That’s a quarter down from the debut last week, which is the kiss of death. Desperate Romantics on the ABC at 8.30pm, 379,000. Still a dud.
News & CA: Seven News won nationally and in every market but Sydney where the NRL game helped Nine. But it didn’t help Nine in Brisbane where Seven won. Nine won Sydney by more than 100,000 viewers. Ten News averaged 581,000. The 7pm ABC News averaged 861,000. SBS News at 6.30pm averaged 156,000. In the morning chats, Weekend Sunrise averaged 355,000, Weekend Today, 210,000, Insiders, 192,000, Offsiders , 148,000, Inside Business, 134,000. That’s a very rare “win” for the Offsiders. Meet the Press on Ten, 32,000. On Saturday, Sunrise with 164,000 beat Today with 154,000 viewers. Low compared to Sunday to Friday figures.
The Stats:
FTA: Seven won with a combined overnight 6pm to midnight All People share of 31.8% from Nine with 27.9%, Ten with 24.6%, the ABC with 10.9% and SBS with 4.8%. Seven won all five metro markets.
Main Channel: Seven won with a combined overnight share of 29.8%, from Nine with 22.9%, Ten with 21.9%, the ABC 1 with 9.6% and SBS with 4.5%. Seven won all five metro markets.
Digital: GO won with 5.0%, from One with 2.7% (the Formula One cars started live last night), 7TWO with 2.0%, ABC 2 with 0.9%, ABC 3, 0.4% and SBS TWO with 0.2%. That’s a solid total share of 11.2%. Go won all five metro centres.
Pay TV: Seven had a combined overnight share of 26.3%, from Nine with 23.1%, Ten with 20.3%, Pay TV, 15.0%, the ABC 9.0% and SBS, 3.9%. The 11 FTA channels had a total share of 85.0%, Pay TV, 15.0%. The first NRL Monday night game tonight should boost the Pay TV audience.
Regional TV: A win to Prime/7Qld with a combined overnight all people 6n pm to midnight share of 31.0%, from Nine with 26.7% for WIN/NBN, Ten (Southern Cross), on 22.0%, the ABC, 13.2% and SBS 7.2%. Seven won the main channels and GO won the digital with 3.0%, from 7TWO with 1.9%, ONE with 1.1% and ABC 2 with 0.9%.
Glenn Dyer’s comments: The Footy Shows on Thursday night saw the original 811,000 viewers was cut to 749,000 in the final figures. The Sydney audience was chopped by 20,000 to 179,000, the Melbourne audience by 20,000 as well to 299,000, which isn’t so good. But it was still good enough, along with the first NRL games of the season in Sydney and Brisbane on Friday night, to get Nine home last week. It also won in regional areas, won the main channel and the digital battles. Nine News won Sydney and Melbourne last week, Monday to Friday. TT won Sydney, lost Melbourne to ACA.
Last night was a fairly comprehensive drubbing of Nine by Seven as we have seen on any standard night so far in ratings. Nine’s total share was only held up by a strong win by GO in the digital battle. Seven’s Sunday Night once again had more viewers than 60 Minutes. V is a flop. It lost a lot of viewers and Nine suffered. There are two more episodes to go until Easter week. Underbelly starts after Easter and that can’t come too quickly for Nine. On the main channel battle, Ten (21.9%) got to within 1 point of Nine last night (22.9%). A very weak night at Willoughby.
Winter starts: The NAB Cup Grand Final averaged just 18,000 viewers in Sydney from around 10.40pm on Ten’s main channel. 11,000 watched it in Sydney live on Ten’s digital channel, ONE, 43,000 in Melbourne, where the main channel audience was 369,000. 257,000 watched the NRL game Saturday night between the Melbourne Storm and Cronulla on Fox Sports.
884,000 watched the first NRL games at 7.30pm on Nine in Sydney and Brisbane, with 526,000 watching the St George-Parramatta match in Sydney and 385,000 watching the Brisbane-Cowboys game in Brisbane. Both audiences topped the AFL final on Ten in Melbourne.
Yesterday’s NRL game in Sydney and Brisbane between Souths and Easts attracted half the audience of Friday night’s first games: 453,000. More people watched the Friday night game in Sydney than watched in both cities yesterday! The NRL games didn’t make it to Melbourne on Nine, so much for its support of the NRL. That could count against it as we approach the renegotiation of the contract. The Melbourne Storm are premiers and get more exposure on Pay TV than on Nine in their home market.
TONIGHT: Q&A on the ABC, after Australian Story, Four Corners and Media Watch. The Mentalist on Nine at 8.30pm. Seven has My Kitchen Rules at 7.30pm. Ten has The Biggest Loser and Good News Week, perhaps.
Source: OzTAM, TV Networks reports
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