The Winners: Airways averaged 1.467 million for Seven at 8pm, with Bones at 8.30pm second with 1.451 million. Seven News averaged 1.407 million people and Border Security averaged 1.358 million. Nine News averaged 1.325 million and 60 Minutes was 6th with 1.156 million. Seven’s Sunday Night averaged 1.126 million, Ten’s 7.30pm program, Talkin’ ‘Bout Your Generation averaged 1.102 million and The Good Wife averaged 1.086 million in 9th for Ten at 8.30pm. 10th was Castle on Seven at 9.30pm with 1.012 million Domestic Blitz averaged 953,000 at 6.30pm for Nine. The Biggest Loser weigh-in for Ten at 6.30pm averaged 952,000.
The Losers: V and Survivors for Nine. Not good enough, despite the hype and promotions. Viewers preferred a bit of romance, crime and drama on Ten and Seven.
News & CA: Seven News won nationally, but Nine won Sydney thanks to the NRL lead-in, but that didn’t help in Brisbane where Seven was a big winner. The NRL game was an all Sydney match. Seven was a big winner in Melbourne by more than 100,000 viewers. Nine also won Adelaide over Seven. Ten News averaged 689,000, The 7pm ABC News averaged 872,000. SBS News at 6.30pm, 169,000. In the morning Weekend Sunrise on Seven, 380,000, Weekend Today on Sunday, 243,000. Landline on the ABC at Noon, 242,000. Insiders on the ABC, 225,000 (higher than in recent weeks, the Tasmanian and South Australian poll results?). Inside Business, 162,000, Offsiders, 151,000. Meet The Press on Ten, 48,000.
The Stats:
FTA: A win to Seven with a combined overnight All People 6pm to midnight share of 32.5% from Nine with 27.1%, Ten with 24.9%, the ABC with 11.1% and SBS with 4.4%. Seven won all five metro markets.
Main Channel: A win to Seven with a combined overnight 6pm to midnight All People share of 29.8% from Nine with 22.3%, Ten close up with 22.1%, ABC 1, 9.7% and SBS ONE, 4.1%. Seven won all five metro markets. In Melbourne, Adelaide and Perth, Ten was second in front of Nine.
Digital: A win to GO with a combined overnight 6pm to midnight All People share of 4.9% (more than SBS’s main channel and SBS’s combined figure), from ONE with 2.8%, 7TWO with 2.7%, ABC 2 with 0.9%, ABC 3, 0.5%, SBS TWO, 0.2%. The six digital channels had a total share of 12.0%.
Pay TV: Seven won with a combined overnight All People 6pm to midnight share of 26.2%, from Nine with 21.8%, Ten with 20.0%, the ABC, 8.9% and SBS, 3.5%. Pay TV had a share of 17.3% for its 100 plus channels, Free To Air totalled 83.7% for its 11 channels.
Regional: A won to Prime/7Qld with 29.8% from WIN/NBN with 28.2%,. Ten (Southern Cross ) with 23.2%, the ABC, 12.0% and SBS, 6.8%. Prime/7Qld won the main channels with 27.3% from WIN/NBN with 23.8%. GO won the digital battle with 4.4%, 7TWO, 2.5%.
Glenn Dyer’s comments: Seven had a solid win last week, with Nine once again fading because of another very weak Saturday night.
Seven won that night from the ABC, with Nine a distant third. Ten was weaker. It was as though we were back in summer. The ABC and Seven dominate Saturdays because they have better programming: the ABC with crime from the UK based on the bill, then one or two other programs while Seven has better movies aimed at kids and families.
Seven won the main channel battle as well last week. Nine’s GO and 7TWO shared the digital win digital. Seven News and Today Tonight won nationally and in the key Sydney and Melbourne markets. Prime/7Qld won the regional battle narrowly from WIN/NBN, 28.8% to 28.2%. Prime/7Qld won the main channels, GO won the digitals.
On Saturday night, the six digital FTA channels had a combined share of 16.3%, which was a larger share than Ten had from its main channel and ONE with a combined 15.2%, including 11.7% for the main channel (One is also included in the digital total). The week before the six digital channels had a combined total of 16.8%, but Ten had the final of the NAB Cup AFL pre-season competition and averaged a 22.2% share.
Ten will get better figures with the AFL back this week on Saturday nights either live or later in the evening in Sydney and Brisbane. Seven will get stronger on Friday nights in southern markets with the AFL returning this week to match the solid start to the season that the NRL has generated for Nine so far.
The most watched program on Pay TV last week was the final of the A League soccer (which went into extra time for a penalty shoot out. It averaged 272,000 across the country, 229,000 in the five metro markets. It easily out rated the most popular NRL game, last Monday night’s Wests-Manly game with 241,000 people. In fact the soccer grand final out-rated all the NRL games on Pay TV last Saturday night.
Pay TV finished last week with an average prime time combined overnight All People 6pm to midnight share of 16.7% for its 100 plus channels. the 11 FTA channels averaged 83.3%. On Saturday night with the A League Grand final as the driver, Pay TV had a 22.3% share on the same basis, the 11 FTA channels, 77.2%.
Last night was a repeat of the previous Sunday. Nine depended upon V at 8.3 pm, but it again faded from the restated 1.022 million of the previous week to 854,000. The surprise was the way the audience didn’t hang around for Survivors on Nine at 9.30pm: it averaged just 499,000. That hurt Nine as Seven’s 9.30pm program, Castle, averaged more than a million and House on Ten at the same time, 813,000. 60 Minutes had a win over Seven’s Sunday Night in that it had more viewers than the Seven program for the first time so far this year. Ten won the 16 to 39s and 18 to 49s in prime time, it says.
TONIGHT: My Kitchen Rules final on Seven, Four Corners, Australian Story, Media Watch and Q&A on the ABC. The Mentalist on Nine, Good News Week on Ten.
Source: OzTAM, TV Networks reports
Crikey is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while we review, but we’re working as fast as we can to keep the conversation rolling.
The Crikey comment section is members-only content. Please subscribe to leave a comment.
The Crikey comment section is members-only content. Please login to leave a comment.