Seven wins, House Husbands cleans up for Nine

Nine's House Husbands had a promising start on Father's Day, but Big Brother was flattened.

The Glenn Dyer breakdown: Nine’s House Husbands had a promising start on Father’s Day, but Big Brother was flattened by Sunday Night on Seven, falling below a million viewers on a Sunday night for the first time since it started. Last week the first eviction had 1.250 million metro and 1.660 million national viewers. The second eviction last night was watched by 949,000 metro viewers and 1.37 million nationally. That’s a fall of 25% in a week in metro markets which will be very painful if it continues.

House Husbands and 60 Minutes pushed it down the rankings in the main demos, so no pain there for Nine. But is not the best look because this program has a few more weeks to run. The drop for Big Brother was a big surprise. Nine’s problem is that Big Brother is not liked in Adelaide and Perth, or in regional markets.

House Husbands was the most watched show in Sydney and Melbourne, but finished down the list in Brisbane, Adelaide and Perth.

Ten, of course, ran fourth, again, behind a strong ABC1. After the usually strong ABC 1 line up tonight, the ABC will be in a good position to beat Ten into 3rd spot for a 4th week in a row.

The ABC’s Paralympics coverage had 60,000 metro and 674,000 national viewers for the highlights at 6pm and 210,000 metro and 305,000 national viewers from 7pm to 11pm for the day’s coverage on ABC 2. ABC 2 shared the night in metro markets and won in regional markets with its coverage.

Tonight: The usual four hours or more of news and current affairs on ABC 1. The Paralympics on ABC 2. Big Brother on Nine and the next Underbelly: Badness. Will the steady loss of viewers see it fall below a million metro viewers? The X Factor on Seven. Not much on Ten.

Last week: For the third week in a row Ten was pushed it of third into 4th spot by the ABC and ABC 1. Ten has a slightly better week, its nightly share didn’t dip to the low of 6.5% in metro markets as it did a week ago. Seven won all people, won the main channels and the digital channels in metro markets. But Nine, through WIN/NBN won the regional markets.

Nine won Sydney, and while Seven won overall in Melbourne and Brisbane, Nine won the main channels (where the real action is every night). But big wins in Adelaide and Perth pulled Seven up over Nine for the week in metro markets. Howzat! Kerry Packer’s War and Big Brother meant Nine did better than Seven in the demos.

On Pay TV, Friday night’s Hawthorn v West Coast game with 325,000 viewers on Fox Footy was the most watched program of the week. For a rare time an AFL game out rated the NRL, which provided the next two most-watched programs.

The top 10 national programs (metro & regional combined):

Sunday Night (Seven) — 2.091 million
House Husbands (Nine) — 2.001 million
Seven News — 1.894 million
60 Minutes (Nine) — 1.868 million
Nine News — 1.813 million
Border Security (Seven) — 1.813 million
Border Security (Seven) — 1.578 million
Mrs Brown’s Boys (Seven) — 1.447 million
Call The Midwife (ABC 1) — 1.371 million
Big Brother (Nine) — 1.310 million

The Metro Winners:

House Husbands (Nine) (8.30pm) — 1.376 million
Sunday Night (Seven) (6.30pm) — 1.357 million
Seven News (6pm) — 1.335 million
60 Minutes (Nine) (7.30pm) — 1.328 million
Border Security (Seven) (8pm) — 1.264 million
Nine News (6pm) — 1.206 million
Border Security (Seven) (7.30pm) — 1.056 million

The Losers: Ten, again. Kath & Kim: The Souvenir Editions on Seven at 9.10pm, (538,000 metro and 927,000 nationally). Ten’s NCIS at 8.30pm with 551,000 metro viewers. NCIS is an ageing ratings star being hurt by the lack of support from Ten programming because it has nothing to support it with.

Metro News & CA: Nine News won Sydney, lost the rest to Seven News.

Sunday Night (Seven) (6.30pm) — 1.357 million
Seven News (6pm) — 1.335 million
60 Minutes (Nine) (7.30pm) — 1.328 million
Nine News (6pm) — 1.206 million
ABC News (7pm) — 934,000
Ten News (Ten) (5pm) — 425,000
SBS News (6.30am) — 147,000
The Bolt Report (Ten) (4.30pm) — 92,000

In the morning: A weak morning for The Bolt Report, a stronger morning for Insiders, but not for Inside Business.

Weekend Sunrise (Seven) (8am) — 352,000
Weekend Today (Nine) (8|am) — 280,000
Insiders (ABC) (9am) — 191,000 (+45,000)*
Landline (ABC) (Noon) — 146,000
Offsiders (ABC) (10.30am) — 131,000
Inside Business (ABC) (10am) — 124,000
The Bolt Report (Ten) (10am) — 123,000
Meet The Press (Ten) (10.30am) — 68,000

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 28.9%, from Nine (3) on 28.5%, with the ABC (4) on 22.3%, Ten (3) was 4th with 15.4% and SBS (2) ended on 5.0%. Main Channels: Nine won with a share of 22.4% from Seven on 21.8%, ABC 1 was on 16.4%, Ten was on 10.3% and SBS ONE ended on 4.5%.

Metro Digital: ABC 2 tied with 7mate on 4.5%, thanks to the national broadcaster’s coverage of the Paralympics. GO was third with 3.7%, ONE was on 2.9%, 7TWO ended on 2.6%, Gem was on 2.4%, Eleven was on 2.2%, News 24 was on 0.8%, ABC 3 was on 0.6% and SBS TWO ended on 0.4%. The 10 digital channels had a total share last night of 24.6%.

Metro including Pay TV: Seven (3 channels) won with a share of 23.9%, from Nine (3) on 23.6%, with the ABC (4) on 28.4%, Ten (3) was 4th with 12.7% and SBS (2) ended on 4.1%. The 15 FTA channels had an 85.0% viewing share last night made up of 64.5% for the five main channels and 20.5% for the 10 digitals. Pay TV’s 200 plus channels on Foxtel had a 15.0% share last night and was boosted by the last NRL game on Fox Sports for the year in the evening.

The top five pay TV channels were:

Fox Sports 2 (6.5%)
Fox Footy (4.3%)
Fox Sports 1 (3.3%)
TV 1 & Fox 8 (2.4%)
showtime premiere (1.9%)

The five most-watched programs on pay TV were:

NRL: Parramatta v St George (Fox Sports 2) — 333,000
NRL: Auckland v Canberra (Fox Sports 2) — 198,000
AFL: Carlton v St Kilda (Fox Footy) — 195,000
NRL: NRL XTRA (Fox Sports 2) — 186,000
AFL: Richmond v Port Adelaide (Fox Sports 1) — 148,000

Regional: Prime/7Qld (3 channels) won with a share of 30.0%, from WIN /NBN (3) on 29.7%, the ABC (4) ended on 21.1%, SC Ten (3) was on 14.7% and SBS (2) was on 4.6%. Prime/7Qld won the main channels with 24.2 %, from WIN/NBN on 22.6%, ABC 1 was on 14.5% and SC Ten was on 9.8%. The digitals were won by ABC 2 with 4.6%, from GO on 4.1% and 7TWO on 3.7%. The 10 digital channels had a FTA share of 24.5% last night.

The five most-watched programs in regional markets were:

Sunday Night — 735,000
House Husbands — 634,000
Nine News — 608,000
Border Security — 607,000
Seven News — 559,000

Major Metro Markets: A mixed night, though not for the ABC and Ten with finished third and fourth respectively everywhere, but Perth where the ABC and ABC were second overall and the main channels, with Nine third and Seven on top. Seven won Adelaide as well with Nine third and won Melbourne overall. But Nine won the main channels in Melbourne and had solid wins in Sydney and Brisbane. Those big wins in Adelaide and Perth saw Seven get home overall, but not in the main channels. ABC 2 won the digitals in Sydney, Melbourne and Brisbane, but 7mate had big wins in Adelaide and Perth where the Paralympics don’t have the same draw.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: OzTAM, TV Networks reports