X marks the spot as Seven wins again

The Glenn Dyer breakdown: A weak night for viewers, apart from Seven’s The X Factor and Winners & Losers. They gave Seven another big win and the network has the week in the bag already, especially with the AFL finals this Friday and Saturday nights.

Nine News gave Seven News a thumping in Sydney and Melbourne and won Brisbane narrowly to win the night nationally. The Melbourne loss for Seven News was huge, 141,000 viewers, Sydney 91,000. Double ouch! Seven’s Today Tonight copped a hiding as well from A Current Affair. ACA won Melbourne by 143,000 viewers and won Brisbane and Sydney. TT fell below a million metro viewers for the first time for some while last night (ACA dips under a million metro viewers more frequently).

Nine’s Big Brother (1.025 million metro viewers) beat Home and Away (985,000 metro viewers) in metro markets but that was again due to a big audience in Melbourne and solid figures for Sydney and Brisbane. In Adelaide and Perth (just 68,000) BB was on the nose and that applied in regional markets as well. That’s why Home and Away topped BB by 145,000 viewers nationally, 1.495 million to 1.35 million.

But the strong performance from 6-7.30pm for Nine in metro markets wasn’t duplicated in regional markets and Seven’s The X Factor (more than 1.5 million metro and over 2.3 million national viewers) and Winners & Losers ( 1.08 million metro and more than 1.6 million national viewers) dominated the night, helped by Home and Away’s effort. With The X Factor and Winners  & Losers and Home and Away, Seven had another big win in the demos.

Tonight: Gruen Planet on ABC 1, The Farmer Wants a Wife on Nine. Nothing much on Ten except Puberty Blues, which now seems to be in the confused puberty stage of its life. Seven has an illusionist at 7.30 then Criminal Minds. A weak night all round.

The top 10 national programs (metro & regional combined):

1. The X Factor (Seven) — 2.324 million.
2. Seven News — 1.730 million.
3. Nine News — 1.680 million.
4. Winners & Losers (Seven) — 1.640 million).
5. A Current Affair (Nine) — 1.619 million.
6. Home and Away (Seven) — 1.495 million.
7. 7pm ABC 1 News — 1.441 million.
8. Big Brother (Nine) — 1.350 million.
9. Today Tonight (Seven) — 1.223 million.
10. 7.30 (ABC 1) — 1.085 million.

The metro winners:

1. The X Factor (Seven, 7.30pm) — 1.562 million
2. Nine 6pm news — 1.190 million.
3. Seven 6pm News — 1.137 million.
4. A Current Affair (Nine, 6.30pm) — 1.106 million.
5. Winners & Losers (Seven, 8.30pm) — 1.087 million.
6. 7pm ABC 1 News — 1.060 million.
7. Big Brother (Nine, 7pm) — 1.025 million.

The losers: Ten, of course. I Will Survive on Ten at 7.30pm, 358,000 metro and national viewers. It should really be on Eleven, Ten’s main digital channel. Seven’s Smash after Winners & Losers, 380,000 metro and national viewers. It’s also a great digital channel program — 7TWO, not Seven’s main channel. Seven’s 6pm News in Sydney and Melbourne. Big Brother in Perth. Today Tonight in Sydney and Melbourne in particular.

Metro news & CA: Seven News and TT were especially weak last night (see above)

1. Nine 6pm news — 1.190 million.
2. Seven 6pm News — 1.137 million.
3. A Current Affair (Nine, 6.30pm) — 1.106 million.
4. 7pm ABC 1 News — 1.060 million.
5. Today Tonight (Seven, 6.30pm) — 976,000.
6. 7.30 (ABC 1, 7.30pm) — 767,000.
7. Ten News At Five (Ten, 5pm) — 727,000.
8. The Project (Ten, 6.30pm) — 619,000.
9. The Project (Ten, 6pm) — 470,000.
10. Insight (SBS ONE, 8.30pm) — 245,000.
11. Ten Late News (Ten, 10.30pm) — 191,000.
12. Dateline (SBS ONE, 9.30pm) — 179,000.
13. World News Australia (SBS ONE, 6.30pm) — 167,000.
14. Lateline (ABC 1, 10.30pm) — 159,000.
15. The Business (ABC 1, 11.05pm, rpt) — 112,000.
16. World News Late (SBS ONE, 10.30pm) — 78,000.
17. The Drum (News 24, 10pm, rpt) — 51,000

In the morning: Sunrise moved back in front of Today.

1. Sunrise (Seven, 7am) — 384,000.
2. Today (Nine, 7am) — 349,000.
3. The Morning Show (Seven, 9am) — 170,000.
4. Mornings (Nine, 9am) — 122,000.
5. News Breakfast (ABC 1,  7am) — 39,000 + 27,000 on News 24.*
6. Breakfast (Ten, 7am) — 34,000.

* On News 24 simulcast

Metro FTA: Seven (three channels) won with a share of 33.2%, from WIN/NBN (three) on 25.5%, the ABC (four) weakened (from Monday night) to 17.6% with its usual dull Tuesday night line-up. Ten (three) was a narrow fourth with 17.2%, SBS (two) ended on 6.5%. Seven leads the week with 33.4% from Nine on 27.8%, the ABC on 18.7% and Ten on 15.2%.

Main channels: Seven won with 25.7%, from Nine on 18.7%, ABC 1 on 12.9%, Ten on 11.3% and SBS ONE on 5.5%. Seven leads the week with 25.8%, from Nine on 21.4%, ABC 1 on 14.3% and Ten on 10.3%.

Metro digital: 7mate and Gem tied the night with 3.9% each, with 7TWO on 3.6%, Eleven on 3.1%, ABC 2 on 3.0%, GO on 2.9%, ONE on 2.7%, SBS ONE on 1.0%, ABC 3 on 0.9% and News 24 on 0.8%. The 10 digital channels had an FTA viewing share last night of 25.0%. 7TWO and 7mate lead the week with 3.8% each, from GO on 3.4%.

Metro including pay TV: Seven (three channels) won with a share of 27.3%, from Nine on 21.0%, the ABC (four) was on 14.4%, Ten (three) was on 14.1% and SBS (two) ended on 5.3%. The 15 FTA channels had a total viewing share last night of 84.2%. The 10 digital channels had a share of 21.2% and the five main channels share was 63.0%. The 200-plus channels on Foxtel pushed the pay TV share up to 15.8% last night, the highest so far this week.

The top five pay TV channels were:

1. Fox 8 — 2.3%.
2. Lifestyle — 2.2%.
3. TV1 — 2.1%.
4. A&E — 1.8%.
5. Discovery, Fox Classics — 1.6%.

The five most-watched programs on pay TV were:

1. AFL: 360 (FF) — 102,000.
2. Victorious (Nickelodeon) — 75,000.
3. Storage Wars (A&E) — 72,000.
4. Eastenders (UKTV) — 67,000.
5. The Simpsons (F8) — 66,000.

Regional: Prime/7Qld (three channels) scored a huge win with a share of 38.5%, from WIN/NBN (three) way back on 23.0%. SC Ten (three) jumped to third with 16.8% with the ABC (four) weakening to 15.6% with its usual dull Tuesday night offering. SBS (two) ended on 6.1%. Prime/7Qld won the main channels with 27.5%, from WIN/NBN on 15.5%, SC Ten was next with 10.7% and ABC 1 was on 10.5%. The digitals were won by 7mate with 5.8%, from 7TWO on 5.2%. The 10 digital channels had a highish FTA share last night of 29.5%. Prime/7Qld leads the week with 37.8%, from WIN/NBN on 25.6%, the ABC on 17.8% and SC Ten on 14.0%.

The five most-watched programs in regional markets were:

1. The X Factor — 762,000.
2. Seven News — 594,000.
3. Winners & Losers — 553,000.
4. ACA — 513,000.
5. Home & Away — 510,000.

Major metro markets: A slightly better night for Ten because the ABC had a weak line-up and lost audience. Seven won all five metro markets, overall and in the main channels. Nine was second the the ABC and ABC 1 were third in Sydney, Melbourne and Brisbane. In Adelaide it was Nine second and Ten third in the main channels and Seven from Ten and Nine overall. In Perth it was Nine second and the ABC third overall, but ABC 1 second and Nine third in the main channels. In the digitals 7mate won Perth, Melbourne and shared Sydney with GO and Adelaide with Gem. ABC 1 won Brisbane. Seven leads the week everywhere bar Melbourne where Nine still leads.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: OzTAM, TV Networks reports