Glenn Dyer’s TV ratings: accessories over awards at The Logies

Well, a win for Nine because The Voice (2.556 million national/ 1.828 million metro/ 717,000 regional) won the night, helped by the coverage of The Logies. But The Voice didn’t blitz the field first up as it did a year ago, and Seven’s ploy of running My Kitchen Rules (2.089 million national/ 1.406 million metro/ 682,000 regional) as something of a spoiler took some of the sting out of Nine’s attack, while The Logies droned and droned for Australia and won a viewing war of attrition that left many viewers ruing the fact they stayed up past their bedtimes. In reality the audience preferred the frocks and frivolity of the Logies red carpet cattle drive (2.146 million national/ 1.571 million metro/ 580,000 regional) from 8pm to the awards themselves — nearly half a million viewers left Nine and went elsewhere or to bed after the really interesting stuff finished at 8.30pm.

Downton Abbey from around 8.30pm on Seven averaged 1.695 million national/ 1.133 million metro/ 562,000 regional and bested The Logies drone (1.502 million national/ 1.093 million metro/ 409,000 regional). Because The Logies broadcast went past 11.30pm, Nine easily won the night. Ten can be happy with the performance of The Biggest Loser (1.161 million national/ 849,000 metro/ 312,000 regional) at 6.30pm and Elementary (986,000 national/ 709,000 metro/ 277,000 regional ) at 8.30pm. The network was always going to be squeezed, but it clearly beat the ABC into third spot in metro markets. MKR shed between 400,000 and 500,000 metro viewers (and around 700,000 -to 900,000 nationally) off last week’s level, which would be about where Seven thought it would end up.

Nine and Seven are now going head to head until Wednesday, with The Voice and MKR battling each other. Nine added two episodes of The Voice late last week. It was originally down for Sunday and Monday nights.

In yesterday’s sports fest on pay TV, the Collingwood v Carlton game was only the fourth most watched, with 198,000 people, probably because its was on Seven (main channel and 7mate) and had a total of 760,000 viewers metro viewers and 901,000 nationally. The most watched program on pay TV yesterday was the NRL match between Auckland and South, which averaged 212,000 people.

Network share:

1. Nine (36.8%)
2. Seven (30.9?%)
3. Ten (15.6%)
4. ABC1 (12.1%)
5. SBS ONE (4.6%)

Main channels:

1. Nine (31.6%)
2. Seven (24.1%)
3. Ten (11.0%)
4. ABC1 (9.4%)
5. SBS ONE (4.0%)

Top five digital channels:

1. 7 TWO (3.7%)
2. GO, 7mate  (3.1%)
3. ONE (3.0%)
4. Gem (2.1%)

Top 10 national programs:

1. The Voice  (Nine) – 2.556 million
2. Seven News — 2.398 million
3. Logies Red Carpet Arrivals (Nine) — 2.146 million
4. My Kitchen Rules (Seven) – 2.089 million
5. Nine News –– 2.035 million
6. Downton Abbey (Seven) –– 1.695 million
7. Logies Awards (Nine) — 1.502 million
8. ABC1 News — 1.192 million
9. The Biggest Loser (Ten) — 1.161 million
10. Dr Who (ABC1) — 1.048 million

Metro winners:

1. The Voice (Nine) — 1.828 million
2. Seven News — 1.662 million
3. Logies Arrivals (Nine) — 1.571 million
4. My Kitchen Rules (Seven) — 1.406 million
5. Nine News — 1.389 million
6. Downton Abbey (Seven) — 1.133 million
7. Logies Awards (Nine) — 1.093 million

Metro/regional: What was interesting as that The Voice is clearly an east coast program — it and the Logies failed to get Nine home in Adelaide and Perth, where Seven dominated. MKR has much broader national appeal. The Voice was very strong in Sydney and Melbourne, and not as strong in regional areas either. Ten lost third spot in regional areas to ABC1.

Losers: No one really, there was something for everyone last night. 

Metro news and current affairs:

1. Seven News – 1.662 million
2. Nine News — 1.389 million
3. ABC1 News  – 792,000
4. Ten News — 449,000
5. SBS ONE News — 208,000

Metro morning TV:

1. Weekend Sunrise (Seven) – 387,000
2. Weekend Today (Nine) – 313,000
3. Landline (ABC1) – 196,000
4. Insiders (ABC1) — 152,000 + 76,000 on News 24
5. The Bolt Report (Ten) — 147,000
6. Insider Business (ABC1) — 123,000
7. Offsiders (ABC1) — 120,000
8. Meet the Press ( Ten, 4.30 pm) — 96,000
9. Meet The Press (Ten, 10.30 am) — 91,000

Top five pay TV channels:

1. Fox Footy – 5.0%
2. Fox Sports 1 – 4.1%
3. Fox Sports 3 – 2.9%
4. TV1– 1.9%.
5. Fox 8 – 1.8%

Top five pay TV programs:

1. NRL: Auckland v Souths (Fox Sports 1)  – 212,000
2. AFL: Geelong v North Melbourne (Fox Footy) – 203,000
3. NRL: Canberra v Easts (Fox Sports 1) – 82,000
4. AFL: Collingwood v Carlton (Fox Sports 3) – 198,000
5. AFL: West Coast v Hawthorn (Fox Footy) – 162,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.