A new UK paper for Remain voters (called “remainders” by some unkind souls) has (literally) popped up. Called The New European it will go on sale on Friday priced at 2 pounds and will target what publisher Archant says is the “dismayed and disenfranchised” proportion of the UK population that voted against  to remain in the EU and not Brexit. Archant is a privately owned media group with a mixed collection of regional papers (several in and around London) and small magazines in the UK.

UK media reports said The New European will initially be published for four weeks and will have a “six-figure” print run. It will be distributed in London, the south of England, Manchester and Liverpool — areas that voted overwhelmingly to remain in the EU in the June 23 referendum. A decision about its life beyond four weeks will come towards the end of that period, with no assurances that it will continue.

The new paper comes as UK newspapers face a continuing slide in print ad revenues and circulation. Last Friday, Trinity Mirror, the publisher of the Daily and Sunday Mirror warned that its revenues are continuing to slide (down 8% overall in the first six months of the current financial year, with print ad revenues down 17%, with circulation revenues down 5%).